This entertainment blog, founded in 2007, targets US-based teenagers and young adults by publishing age-relevant content and images. The site has gained recognition from major news outlets and celebrities, and was nominated for a youth entertainment blog award. It features over 100 celebrity interviews on its video platform, with significant viewership. The business is owner-operated, offering potential for hands-on management or outsourcing to create a more passive engagement.
Unlike many similar sites, the blog differentiates itself by purchasing image content legally from a photo agency, impacting its profit and loss statement. Revenue comes from diversified ad networks, including various types of advertisements. Growth could be enhanced by increasing social media engagement and partnering with readers for original content, which would improve search engine rankings.
The site, operating on WordPress since its 2014 migration, attracts visitors primarily through direct traffic and social media. It has not engaged in significant SEO efforts or marketing campaigns beyond an initial traffic purchase. Currently, ad revenue is sourced from multiple networks, and there are no direct SEO penalties affecting the website. Key expenses include substantial hosting and photo agency fees.
Run with a time commitment of 20-25 hours weekly, the site requires no specific skillset to manage. Opportunities for growth include expanding original content and social media presence. The seller is willing to provide initial training support post-sale and is open to signing a non-compete agreement. Financials and revenue documentation are available upon request.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More