A business, initially launched in February 2010, began as a hobby and secondary income source. It originally used platforms like eBay and Amazon to gain visibility and direct customers to its own website for repeat purchases. Over time, it built relationships with major distributors, leading to a diverse product catalog, now boasting over 6,000 items, though many are currently inactive. The company's inventory, valued at $27,890, has a cost base of about $13,945. The business saw a progressive increase in direct sales: in 2011, with 581 orders and an average value of $74.58, sales totaled $43,333. By 2014, orders rose to 1,340, with an average value of $54.60, generating $73,161 in sales. However, its Amazon account was suspended in December 2014 due to an inability to manage the influx of orders, which affected the seller rating. Despite this, Amazon sales figures were significant, peaking at $171,895.48 in 2014. Pricing is generally marked up by 100%, with operational costs including hosting, credit card fees, shipping, rent, and a business phone. The website operates on the osCommerce platform and uses specific tools for order processing and shipping. The brand has a presence on Instagram with 10.7k followers and maintains an email list of 5,200 addresses. The owners are selling the business due to its growth surpassing their capacity to manage it, offering assistance during the transition and potential reestablishment on Amazon if necessary.