An anonymous online food ordering service, established in 2012 and headquartered in Brooklyn, New York, offers a streamlined alternative to traditional phone-based restaurant orders. It facilitates online ordering for take-out, delivery, and catering from local restaurants, allowing customers to search by address and cuisine. The platform supports ordering from multiple restaurants up to five days ahead, with automated restaurant notifications via fax or email. Participating merchants incur a 8%-10% fee per order, while customers enjoy a free service. The platform currently collaborates with over 200 restaurants, primarily in Brooklyn, but also has a presence in other U.S. states, with potential for international expansion. Built from scratch using ASP.NET, the platform boasts a robust and automated system. Payments to partner restaurants are processed bi-weekly.
The U.S. restaurant sector features significant revenue potential, with nearly one million restaurant locations generating billions in sales. As online ordering gains popularity, this service predicts rapid growth, echoing trends in other online sectors. Monetization relies on a 10% commission on each processed order. Included with the sale of this service are the domain, full source code, restaurant and customer bases, marketing materials, and social media profiles. With an initial investment exceeding $130,000, the founders are seeking a new owner due to depleted resources that restrict further expansion. The business has potential for growth in niche markets and larger acquisitions, despite currently minimal income generation. This opportunity offers considerable development, customer base, and technology savings compared to starting a similar venture from scratch.