An online platform, launched in 2006, quickly grew to over 115,000 members, predominantly through word of mouth. Its visibility was boosted by a promotional video from a notable musician, and it was featured in a prominent magazine. Initially, the site generated substantial revenue through advertising and subscription fees, earning over $900 per month each from two different sources. However, a change in payment processing policies necessitated the cancellation of all active subscriptions, prompting the introduction of new membership fees. While this temporarily increased daily revenue, it led to a decline in traffic and advertising views, ultimately impacting membership growth.
Currently, the site has the potential to generate $2,000 per month, but this requires significant investment in time and effort. The owner is motivated to sell the site to alleviate financial pressures, notably to pay off a car loan and facilitate relocation. Additional revenue streams include in-house advertising, adult ad campaigns, and affiliate commissions from a smoke shop and clothing sales. Following the disruption in subscriptions, membership fees were briefly mandatory but were reverted due to the adverse effect on traffic and earnings.
The platform offers impressive traffic statistics, which are available to serious buyers upon request. Despite the challenges, the site remains a lucrative venture with the right management and investment. Interested parties can obtain further information and arrange direct communication with the owner for detailed discussions.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More