BlogCatalog, a prominent blog directory established in mid-2004 and acquired in late 2005, is being offered for sale. The current owners, having merged with another company, have less use for BlogCatalog and desire a new caretaker to provide the platform with the focus it needs. The directory is renowned within its niche, featuring notable achievements such as listings in DMOZ and Yahoo Directory, maintaining a PageRank of 7 for over a year, and achieving high search engine rankings, including the top spot for "blog directory." Its Alexa rank is approximately 30,000, though the current owners have concentrated efforts elsewhere.
The site's appeal extends beyond potential; it is a well-established entity that bloggers actively engage with and submit content to, boasting over one million backlinks as reported by a major search tool. The design, crafted by a leading design firm, adds to its high-quality aesthetics and functionality.
In terms of revenue, BlogCatalog generates approximately $1,000 monthly from text-link ads, is on track to earn over $300 from Adsense this month, and has secured $425 from private sales. Its traffic primarily stems from Google, contributing over half, while the remainder comes from referrals by linked blogs. Importantly, the site has grown organically, without reliance on purchased advertising or links, underscoring its solid reputation and standing in the blogging community.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More