The business operated out of a 10,000 square foot retail store in Holland, MI, specializes in selling sporting goods, including skis, snowboards, kayaks, watersports equipment, patio furniture, and seasonal items. Two former employees took over from the previous owner, acquiring a website domain established in 1996. The eCommerce site, focusing solely on premium trampolines and their parts, was built with minimal promotional efforts. The business sells only one brand of trampolines in three sizes, leveraging two suppliers—the trampoline manufacturer based in Idaho and another supplier providing safety enclosures. Roughly 60 trampolines are stocked during the spring, with sales conducted both locally and online, adhering to a regional shipping strategy based on geographical location.
Operations use approximately 400 square feet for inventory storage, thus minimizing warehousing issues. Despite no money being spent on marketing, the business generates all its revenue through product sales. Phone support is significant, as over half of the sales are processed this way, reflecting customer confidence when spending over $1,000. Outside of these interactions, the business requires minimal time investment. Costs include credit card fees, web hosting, and staff wages but no advertising expenses. Sales estimates show consistent revenue from the website over multiple years. Key assets included in the sale are the domain, website, and social media pages. The owners are selling to fund a real estate investment while shifting focus due to personal health issues. They are offering post-sale support to facilitate the transition. The business presents significant growth opportunities, particularly for those with expertise in online marketing and supply chain management.