The floristry industry in the United States is a thriving sector with substantial consumer interest and economic impact. According to data from the U.S. Bureau of Economic Analysis, flower sales reached $20.1 billion in 2007, maintaining an annual growth rate of approximately 2%. A significant contributor to this growth is the online sales sector, which is anticipated to rise by 15% annually, reaching $4.8 billion by 2012. The U.S. hosts about 20,200 flower retailers, each generating average sales of around $325,000, as per the Society of American Florists. The industry is significantly influenced by seasonal demand spikes, particularly during festive and holiday periods such as Christmas, Hanukkah, Mother's Day, Valentine's Day, Easter, and Passover. A large portion, roughly 67%, of fresh flowers in the U.S. is sourced from imports, with Colombia being the dominant supplier, accounting for 61% of these imports. The market predominantly favors red roses, which represent 39% of all flower sales, as reported by the Ipsos-Insight FloralTrends Consumer Tracking Study. The industry's dynamics underscore the importance of both domestic and international trade, as well as the growing significance of e-commerce in sustaining its expansion.