Founded in April 2012, an anonymous company offers software enabling users to create their own penny auction websites. The business provides a comprehensive range of services, including auction software, hosting, SEO, and game software centered around auction bidding for prizes. Most of the site's traffic comes from organic search, with analytics data available for verification. Opportunities to expand the business include enhancing its social media presence on platforms such as YouTube, Facebook, and Twitter, which would help boost traffic and sales. Creating video content demonstrating the software's advantages and setup process is suggested. Additionally, improving SEO strategy and cleaning up the backlink profile could generate more organic traffic, increasing rankings and visitor numbers. Producing more blog content focusing on specific keywords is advised to attract further organic search traffic and sales. Prospective buyers should be aware that the current owner is heavily involved in sales and account management, and new buyers should be comfortable engaging with potential clients. This business is not designed for passive income unless additional staff is employed to handle day-to-day operations. Payment can be made through wire transfers, PayPal, credit cards, or escrow, and the seller will assist with post-sale migrations. The sale is motivated by the seller's desire to invest in a mobile game project. Revenue and traffic data can be verified for serious potential buyers.