In 2012, a website for book enthusiasts was launched. Initially gaining attention, its developer soon diverted focus to an iOS app project, leaving the site largely unupdated and unpromoted. Now, over two years later, seeking new ownership, the developer hopes for a team to realize its potential. The site monetizes through the Amazon Associates and iTunes Affiliate programs, achieving a revenue of $6-8 per thousand impressions (RPM). Additional monetization opportunities exist through potential sponsored book listings and traditional advertising, contingent on expanding the user base.
The site predominantly employs PHP, MySQL, Apache, and Linux technologies, with nearly 40 scheduled tasks ensuring data is consistently updated and engaging content delivered. This intricate architecture supports functionalities like book searches, data updates, and digital marketing efforts. Designed responsively, it caters well to tablet and mobile users.
The offered sale includes the website and all its data, domain rights, and an array of social media accounts. Additional assets like a source code for an iOS app, a Chrome extension, and a mailing list of approximately 1300 users (750 of whom receive daily notifications) are also included. Future development plans consist of an Android app, a comprehensive SEM campaign, integrating sponsored listings, and enhancing user engagement through personalized recommendations and content sponsorships. The opportunity exists to expand advertising revenue by incorporating sponsorships into newsletters and developing new extensions.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More