A company is selling a successful sports news website as part of a strategic shift to refocus efforts elsewhere. This website, established in its niche, has a strong history since its purchase in August 2014. The decision to sell is driven by the company's evolving goals over recent months. The site sustains organic traffic without relying on paid methods or traffic exchanges, and it is built on a user-friendly WordPress platform, making management straightforward.
Operating expenses are minimal, limited primarily to hosting and compensating writers, who are based overseas and are paid monthly after invoicing. Daily maintenance is largely hands-off, with writers handling content creation and coverage of events, which could be outsourced for a more passive operation. The current owner primarily manages weekend sporting events and advertising inquiries.
The site generates income from multiple sources, with a significant portion coming from AdSense. There are frequent requests for sponsored posts, presenting an opportunity for revenue growth that remains untapped due to time constraints. Notably, a previous advertising contract generated substantial revenue, and negotiations for renewed partnerships are ongoing.
Traffic and revenue spikes have been linked to major sporting events, particularly a high-profile boxing match, suggesting potential for future growth with similar events on the horizon. Advertisements are managed by well-regarded networks, with verification available via AdSense and analytics data.
Interested parties are encouraged to contact the seller for further discussion, with a preference for communication over Skype due to a busy schedule.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More