Sold by Buy It Now

$85,000 USD

Ended 939 days ago

$20,000+ in sales and 2.5 million visits in 4 days, hugely popular viral site!

As seen in Entrepreneur Magazine, Time Magazine, Yahoo, USA Today, Slate, DailyMail, FastCompany, Mashable, and more! This popular viral site allows you to send your enemies glitter filled letters!!!

At a glance ?

Touch a value for a description

Site Type
Site Age
2 years

Traffic ?

No traffic data has been provided for this website

Financials ?

No financial data has been provided for this website

Seller's Notes

About the seller:

Name: Mathew Carpenter
Location: Newcastle, Australia
Background: I’m a 22 year old entrepreneur that has been building websites for the past 5 years.

Site Description is a website that allows users to purchase an envelope filled with glitter that is sent to one of their enemies for only $9.99. Although the idea is a bit farfetched, it’s caught on in a big way. After being launched on January 12th of this month it has seen over 2,500,000 visitors, received over 415,000 mentions on Facebook & Twitter & has been featured all over the world both online, in print, on the radio, on TV & even on late night talkshows. 

After being online for only a few hours, the website had received over 2,000 orders generating just over $20,000AUD. Somewhat overwhelmed, I then decided to take the ability to order down despite receiving thousands of emails & tweets from people wanting to purchase.

Business Model

The website’s purpose is for people to send glitter to people they dislike or people they just want to play a funny prank on. A user comes onto the website, fills out a very simple form, pays the $9.99 fee via PayPal & I receive the recipient’s name & address. From there, I print out an A4 letter which basically tells the person receiving the glitter that they’re a terrible person. I then fold up the letter with glitter sprinkled all over it, put it in an envelope & ship it off to the recipient.

The new owner may decide to print out the A4 letters wholesale and improve the margins, same deal with the envelopes & glitter – however, I’ve just been purchasing everything from a local store.


The website makes money every time a user purchases a glitter filled envelope.  Each purchase is worth $9.99AUD. I’ve calculated that the total cost of shipping an envelope filled with the glitter & the A4 letter to most places in the world from Australia ranges anywhere from $2-$4. That leaves $5.99 to $7.99 profit on each order.

Time Requirement

The new owner will have to decide whether or not they want to ship the envelopes themselves or outsource to a 3rd party. I have received hundreds of emails from people who would like to ship for us for a small fee. I’ve also received emails from manufacturers & factories that have the capabilities to do this on a very large scale. I’ll share these with the new owner, and if the new owner decides to outsource, the monthly time requirement will be close to 0.

If the new owner wants to ship the envelopes themselves, then the monthly time requirement will be a bit more and will be based on the speed of putting glitter into envelopes, sending at the post office etc.


The only marketing that has been done was when I launched which included sending out a Tweet from my own personal Twitter account. I also posted the website to Product Hunt. From there, coverage of the site exploded. The great thing about this website & the marketing surrounding it is that the readers on the publications that post about the site love it! On most of the publications the story has been their most popular of the day & many outlets have continued reporting about the site multiple times.

Just a few of the major online media publications that have written about the site include:

What is being included in the sale?

Included in the sale are the website & all of its files, the domain name & I’ll also forward the emails from people requesting interviews & asking when the site will be taking orders again.

Future Opportunities

This website & brand have a lot of potential. The new owner will be able to reopen the floodgates by putting the order form back up on the website. They will also be able to respond to the many press enquiries. That’s short term though. In the long-term introducing other annoying products for users to send is something that could be done. There’s also the opportunity to allow users to send customized notes for an additional charge – there really is a lot to explore here.

In the a4 letter that's included in each envelope, the URL is at the very bottom of it. For the new owner they can add their own message, so say they add "get revenge by shipping glitter to your own enemies at" - basically, there's branding on each letter which will keep people coming back for more again and again. Finally, with the coverage the site has received, and the media contacts I've accumulated, the new owner will be able to test things on a large scale.

What makes this website better than its competitors?

When the website was launched we had 0 competitors. After a day or two the clones started to appear which I find hilarious. The majority of the clones are terribly designed, lack any sort of entertaining copy & mention my website. Simply put, we’re the leader in this space, and the media coverage of our site proves it.

Why is the business being sold?

I launched this website as a bit of a joke not expecting this level of attention. Heck, I launched this website whilst I was on holiday! For the past few days it has been stressful dealing with all of the media attention & even more so because this was only intended to be a small side project. It’s taken on a life of its own, and I want to watch it continue to grow under a new owner.

Post Sale

I’m willing to sign a 3 year non-compete contract. I’ll also be happy to provide 30 days of after sale support & training to ensure that the buyer is able to fully take over the website and there is a smooth transition.

Closing Remarks

The website is less than a week old & has received press from virtually every major online publication. If you do a search in Google for “” despite only being a few days old, the site already garners “About 1,620,000 results”.

Along with the online websites, we’ve been featured on a ton of radio stations, TV shows, podcasts, print & my favorite so far: Late Night with Jimmy Fallon.

Serious bidders only! Happy bidding!

Site Info

Site Established ? January 2015
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 31 December 2014
Registrar ? NAME.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 1
MajesticSEO Inbound Links ?
SEOmoz mozRank ? 0.0
Alexa Rank ? 82,217
More info: SEOmoz and SEMRush


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Dean M ( | $3.83K )
Sat, 17 Jan 2015 01:37:24 AEDT

Good luck! I saw this and wanted to send somebody glitter, but orders are disabled :(

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supercoltsfan ( | $13K )
Sat, 17 Jan 2015 03:53:45 AEDT

Good luck with the sale. Some unsolicited advice: I'd add a waitlist form to your website so you can continue building a list for future orders. That would certainly be a valuable asset to include in the auction.

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Brad Gosse ( | $405K )
Sat, 17 Jan 2015 04:03:21 AEDT

Brilliant to see you flipping this. I'm in :)

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TheWebBuyer ( | $164K )
Sat, 17 Jan 2015 04:07:30 AEDT

Wow 128 bids

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maverickk3 ( | $93K )
Sat, 17 Jan 2015 04:11:08 AEDT

A video at your website would be great ! Brilliant !

lvwood ( new )
Sat, 17 Jan 2015 04:48:09 AEDT

Wish there were a way to negotiate terms on here since I know I can't offer enough money down to buy this website (I'm a 22-year-old myself and graduated college a month ago)! Seeing the success of this site is inspirational. Congrats and I can't wait to see what you'll be up to in the future.

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Dean M ( | $3.83K )
Sat, 17 Jan 2015 05:03:06 AEDT

@SEO Dude 168 now! This is definitely an auction to watch.

spinnernicholas ( new )
Sat, 17 Jan 2015 06:01:03 AEDT

Wonder what the reserve is.

amonsanto13 ( new )
Sat, 17 Jan 2015 06:19:31 AEDT

Amazing idea. Can't wait to see who is the winning bid!

Neighsayer ( new )
Sat, 17 Jan 2015 06:21:35 AEDT

I'm tossing bids on this, will be watching closely!

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Starfire Holdings ( | $841K )
Sat, 17 Jan 2015 06:50:24 AEDT

Quite possibly the greatest website on the entire internet. Wow! :)

SKgirl ( new )
Sat, 17 Jan 2015 06:50:55 AEDT

Are there biddings on this? I see it is at $1

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archangel ( suspended )
Sat, 17 Jan 2015 07:20:16 AEDT

I see no bids, no traffic stats, nothing. Is this a legit sale?

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Dean M ( | $3.83K )
Sat, 17 Jan 2015 07:21:35 AEDT

@SKgirl There are 251 pending bids at the moment.

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erickjes ( | $7.26K )
Sat, 17 Jan 2015 07:34:40 AEDT

WHAT! I saw this site on the news last night. Can't believe it's actually for sale and what a great idea. Loved your interview that you gave to.

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Brad Gosse ( | $405K )
Sat, 17 Jan 2015 08:01:44 AEDT

@archangel The seller has to accept the bids. There are over 150 bids pending

mrborry ( new )
Sat, 17 Jan 2015 08:05:54 AEDT

This is tremendous. That is all .

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aditya11117 ( | $19.3K )
Sat, 17 Jan 2015 08:13:27 AEDT

Omg ! For the first time I see hundred's of bids pending to accept. .Best of luck !

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blogexplosion ( | $4.67K )
Sat, 17 Jan 2015 08:25:22 AEDT

This one is going to be fun to watch! Best of luck, great idea

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GlitterBomber ( new )
Sat, 17 Jan 2015 09:32:01 AEDT

Theres no chance in hell I'll win this. But considering I've been mailing glitter to friends in cards for holidays/birthdays/to be a jerk, for years now, I'd be doing a disservice to myself not to try. I'd love to get the opertunity to pick this up and send more glitter out into the world!

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GlitterBomber ( new )
Sat, 17 Jan 2015 09:55:39 AEDT

And it's at 60K @_@ wow...

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Zelestial ( | $26.5K )
Sat, 17 Jan 2015 10:09:49 AEDT

Just recorded a screenshot of those 304 pending bids... might never happen again. Heck, even the Flippa design barely supports it lol

WPPJames ( | $24K )
Sat, 17 Jan 2015 10:15:04 AEDT

Why am I expecting to see this as part of a "Nathan for You" episode next season.

Neighsayer ( new )
Sat, 17 Jan 2015 10:23:13 AEDT

and I'm well out of the bidding, shit.

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m0rtal ( | $197K ) Premium seller
Sat, 17 Jan 2015 10:24:37 AEDT

Sweet site, good luck with the sale!

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PardyCo ( suspended )
Sat, 17 Jan 2015 10:28:05 AEDT

There are so many coppy cats out there now xD Must feel great to be the creator of an original website now that is selling for tens of thousands.

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coredev ( | $12.7K )
Sat, 17 Jan 2015 10:31:25 AEDT

Good luck! It's refreshing to see an original idea.

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User a9e6c14c ( | $539 )
Sat, 17 Jan 2015 11:32:00 AEDT

This is very exciting. 0_0

fydnow ( | $5.31K )
Sat, 17 Jan 2015 11:35:02 AEDT

I won't be surprised if this sells for over 300k. Awesome business good luck

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innotek ( | $15.8K )
Sat, 17 Jan 2015 12:01:01 AEDT

Nice original idea, someone needs to setup a dropship glitter warehouse so all these sites can outsource orders.

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CitrusNetworks ( suspended )
Sat, 17 Jan 2015 12:04:06 AEDT

Are you kidding me...LOL...o_O

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innotek ( | $15.8K )
Sat, 17 Jan 2015 12:12:22 AEDT

@[email protected]

$60,000 with 282 bids pending, whose kidding who, top bidder is qualified

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CitrusNetworks ( suspended )
Sat, 17 Jan 2015 12:15:11 AEDT

Yeah true...this guy is amazing @innotek.

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IOKING ( | $12.3K )
Sat, 17 Jan 2015 12:16:07 AEDT

I have a new hero... and his name is Mathew Carpenter

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innotek ( | $15.8K )
Sat, 17 Jan 2015 12:18:01 AEDT

Well there are about 1000 glitter domains being eaten up right now, so in about a week, everyone is going to be mailing out glitter


anilbo ( | $12.6K )
Sat, 17 Jan 2015 13:24:26 AEDT

I am not even that interested but I put a bid on anyway, just to be a part of the crowd. mob-mentality or something :-)

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innotek ( | $15.8K )
Sat, 17 Jan 2015 13:45:23 AEDT


You would have to put a bid in of at least $60K, are you willing to fund your bid, this is a legally binding bid?

getbombed ( new )
Sat, 17 Jan 2015 13:52:25 AEDT

@innotek - chill

Noavatar ( suspended )
Sat, 17 Jan 2015 14:09:06 AEDT

So sending glitter to people with a letter of how bad of a person they are, and the glitter then will probably gets on their personal property? I wonder will there be any legal issues with this. Funny joke site though.

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IOKING ( | $12.3K )
Sat, 17 Jan 2015 14:13:00 AEDT It's still funny to read the whole site all the way through.

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Carleenp ( | $32.1K )
Sat, 17 Jan 2015 14:41:20 AEDT

I used to send glitter to friends as a joke. Love the idea. Also smart of the owners to sell this while it is hot. I doubt it can sustain itself, although with the right owner and marketing, maybe so. I just hope for the seller that the sale actually goes through! Nice quick profit!

perezs1711 ( new )
Sat, 17 Jan 2015 14:51:02 AEDT

Don't sell bro. Open back up the site and learn how to deal with the stress of entrepreneurship. Margins are healthy and traffic is high. Pay $1000 for a quick convo with a consultant and then hire your cousin.

monirfiroz ( banned )
Sat, 17 Jan 2015 14:58:57 AEDT


GoodNamez ( | $1.26K )
Sat, 17 Jan 2015 15:02:49 AEDT

Congrats! Wish you the best with this auction and future ones! Thanks for adding more excitement to Flippa for buyers and sellers alike.

TPN ( new )
Sat, 17 Jan 2015 15:04:11 AEDT

@IOKING HAHA! I was just saying the same thing to my wife!

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IOKING ( | $12.3K )
Sat, 17 Jan 2015 15:09:15 AEDT

@houstongolden Sup! ;-) I am going to send you some glitter for flaking on our deal :)

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twerpygeek ( | $184 )
Sat, 17 Jan 2015 15:09:48 AEDT

WOW! Good luck with the auction

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Carleenp ( | $32.1K )
Sat, 17 Jan 2015 15:27:57 AEDT

FWISW, I am an attorney and do not see any viable legal issues with the site. Crazy lawsuits since anyone can file crap, maybe , but winners with that? No! @erickjes, yeah perfect time to sell. I would totally do the same. Best wishes to the seller, it is an awesome idea with an awesome potential turn around!

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slpkeys ( | $5.66K )
Sat, 17 Jan 2015 15:32:05 AEDT

I got a piece of mail today... a bill already paid. Think I can "Return to Sender" with a note & some glitter... upgrade the price to include a double spray of some nasty odor?

Great novelty site, stellar traffic !

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tacitsedition ( suspended )
Sat, 17 Jan 2015 16:01:20 AEDT

This is an awesome concept - I remember awhile ago, back in the AOL days, someone once told me about a website where you can send any amount of exotic / non-exotic animal crap annonymously to someones doorstep. I read an article where one guy sent 2 tons of Elephant Dung to his boss that fired him unjustly, so this just reminds me of that - but still what a great concept & i can only see it growing in the future if the right person is running promo :) Best of luc

Grace2014 ( new )
Sat, 17 Jan 2015 16:08:08 AEDT

Great idea Mathew! Hope the sale goes through and you hit a good jackpot! Looking forward to more great auctions from you.

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flip.master ( banned )
Sat, 17 Jan 2015 16:48:32 AEDT

One of the grest website i have ever saw on Internet. Good Luck with the Sale :)

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rashedx ( | $3.01K )
Sat, 17 Jan 2015 17:09:20 AEDT

Many news had picked on this website and they will follow up to see its progress . It will be one of the best lesson learnd in 2015.

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Sat, 17 Jan 2015 17:47:13 AEDT

This shows that even the long word domains can do well as long as you have a good niche. Good luck with the auction Mr. CARPENTER

joshh71390 ( | $1.06K )
Sat, 17 Jan 2015 18:35:28 AEDT

lol I wish my job was to fulfill those orders. !!! Then maybe I could afford this great domain.

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microMEGA ( | $582 )
Sat, 17 Jan 2015 18:43:30 AEDT

Forget this domaining gig...
I'm investing in glitter futures!!!

#WTF !!!!

sitebuyers ( | $538K )
Sat, 17 Jan 2015 19:36:28 AEDT

Serious question. On your site you have testimonials from people that ordered over 3 weeks ago. Yet your site is well known that it hasn't existed that long. Are these testimonials fake? Will they present a legal liability for the new owner? Have you actually delivered or shipped any product yet? How much time does that take?

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captain1821 ( | $2.89K )
Sat, 17 Jan 2015 20:39:31 AEDT

Great website! Great auction! Well done!

monirfiroz ( banned )
Sat, 17 Jan 2015 20:46:26 AEDT

@microMEGA Heads up ! :P

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s17v3r ( new )
Sat, 17 Jan 2015 21:01:12 AEDT

love ya style man.. awesome idea, keep it up bro...

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DomainMagnate ( | $283K )
Sat, 17 Jan 2015 21:15:18 AEDT

Great site, neat idea, best of luck with the auction!

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kinoman ( | $3.22K )
Sat, 17 Jan 2015 21:19:10 AEDT

Awesome idea! Best of luck with the sale! :)

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EdwardS ( | $40.3K )
Sat, 17 Jan 2015 21:37:27 AEDT

Nice opportunity you have created with applying your idea and the timing was just right. But despite that for you maybe it is better to sell, I can think of automated distribution and still getting at least $3 per order doing nothing. And in this rhythm you would be making at least a couple of thousands daily.

If the site is not fully running is also a question mark regarding the attention and traffic that media provided for this along with the challenge maintaining it up in front.

Also, it can be really profitable extending this in more countries if the media will still have this in attention.

Great for you and best of luck!

Richard Hughes ( | $14.7K )
Sat, 17 Jan 2015 22:06:44 AEDT


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vastlinks ( | $3.55K )
Sat, 17 Jan 2015 22:08:41 AEDT

Brilliant! Naughty! Funny! Its amazing how naughty and funny ideas sell faster online and in the media. Well done Mr Carpenter, I will call you The most successful naughty Entrepreneur 2015 .

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azwanasban ( new )
Sat, 17 Jan 2015 23:57:11 AEDT

Its all about NEW!

New domain
New website
New year
New industry
New ideas

Great ideas for business, but Bad ideas for society.

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deansquad ( | $56.3K )
Sun, 18 Jan 2015 00:08:09 AEDT

I'm going to start send them someones dirty socks.

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PardyCo ( suspended )
Sun, 18 Jan 2015 00:29:31 AEDT

Has his own custom bid icon:

Nice and glittery LOL

Megenws ( new )
Sun, 18 Jan 2015 00:32:26 AEDT

So inspired

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azwanasban ( new )
Sun, 18 Jan 2015 00:43:19 AEDT

I think this listing can go for 1000 comment .. HAHA

Psyberducky ( | $3.99K )
Sun, 18 Jan 2015 00:57:02 AEDT

I'm just wondering what kind of traffic/marketing campaigns he did INITIALLY to blow it up that fast...

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GlitterBomber ( new )
Sun, 18 Jan 2015 01:01:25 AEDT

@Psyberducky Reddit and imgur and other social sites got wind of it.

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TheWebBuyer ( | $164K )
Sun, 18 Jan 2015 01:37:36 AEDT

The only bad part about this is you are making this such a long auction (5 days is a long time for internet things to come and go) that by the time a new buyer owns this it may not be anywhere near as popular as now.

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rd760 ( | $75 )
Sun, 18 Jan 2015 02:46:39 AEDT

@supercoltsfan Great idea!

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aditya11117 ( | $19.3K )
Sun, 18 Jan 2015 03:33:09 AEDT

Hell ! People started advertising their listing here ! :D :D

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divineimage ( | $43.4K )
Sun, 18 Jan 2015 03:39:16 AEDT

@ everyone here is an interesting read about this site.

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aditya11117 ( | $19.3K )
Sun, 18 Jan 2015 05:39:17 AEDT

Seller is taking much time in accepting bids.. Making the auction suspenseful !! :D :P

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azwanasban ( new )
Sun, 18 Jan 2015 06:17:09 AEDT

@matthewcarpenter i'm always supporting you.. YOU are the brilliant! don't afraid about the legal issue.
I'm the one of your fans in the world !!

datguygabe ( banned )
Sun, 18 Jan 2015 06:38:22 AEDT

I guess its better than the business on here a couple weeks ago -- just because the product is a little less messy on the owner... although i think i still want to send shit to people i hate and not glitter--- way to just go for it and succeed.

joe1974 ( new )
Sun, 18 Jan 2015 06:50:04 AEDT

Hi everyone,
The best and bigger newspaper here in Brazil also published - on the online version - about the :
Personally , I think the idea is good and attractive, but a little agressive. I would not like to receive a glitter package... hehehe Beware with legal issues.

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yowatsup ( | $182 )
Sun, 18 Jan 2015 07:06:19 AEDT

Ohh this is goin craaaazzzy!!! Glitters all around!!!
Good Luck!

sentient127 ( new )
Sun, 18 Jan 2015 07:13:55 AEDT

Nothing to add. Just wanted to be the hundredth commenter.

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aditya11117 ( | $19.3K )
Sun, 18 Jan 2015 07:25:45 AEDT


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jibriw85 ( new )
Sun, 18 Jan 2015 07:27:05 AEDT

I think this auction will exceed $500,000... Amazing. This might be the next best thing next to Facebook. Good luck

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deansquad ( | $56.3K )
Sun, 18 Jan 2015 07:56:39 AEDT

I think sales are disabled because 20k worth of orders sent to mainly USA and around the world I am assuming is not at all much profitable for only $9.95AUD. Especially sent from Australia.

Opperman ( suspended )
Sun, 18 Jan 2015 08:24:02 AEDT

Superb! The Place Bid Button is also showing glitter now, this is crazy. Best of luck with the sale mate. I will keep watching.

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robertbee ( | $7.24K )
Sun, 18 Jan 2015 08:55:24 AEDT

@jibriw85 lol, that is a fantasy.

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andyy1 ( banned )
Sun, 18 Jan 2015 09:13:19 AEDT

and how much is the pure revenue after shipping the letter am assuming your providing worldwide shipping

Lukeed5 ( | $1.15K )
Sun, 18 Jan 2015 13:05:27 AEDT

@cdehrlic I totally agree with this sentiment, thought it myself. I laughed when i first saw the site popup on my Facebook, but the seller shot himself (and the buyer) in the foot by disabled orders & revealing that the site was now up for auction on Flippa.. aka that ownership was going to change and that site may not be the same.
IMO, seller should have run this as a continuous side business, since it was easy profit & enjoying a nice boom. You CANT ask for a better situation as a young entrepreneur.

gitachud ( | $455 )
Sun, 18 Jan 2015 13:14:20 AEDT

@cdehrlic That is something I was grappling with as a serious bidder. As a potential buyer, I want to hear how many sales the site is making at the moment. The seller should enable sales and collect all the orders for transfer to the new owner once the sale is complete.

Unless you are buying the site as a souvenir, you want it to recoup the acquisition costs after some time.

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deansquad ( | $56.3K )
Sun, 18 Jan 2015 14:04:40 AEDT

@gitachud - Maybe the seller has lost his tongue from licking too many envelopes.

ggpp ( new )
Sun, 18 Jan 2015 14:58:37 AEDT

@matthewcarpenter you're a deadset legend mate. Good luck with this.

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llcacquire ( | $3.49K )
Sun, 18 Jan 2015 17:10:14 AEDT

Do you guys think this is even legal?

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IOKING ( | $12.3K )
Sun, 18 Jan 2015 17:14:12 AEDT

@llcacquire Don't see any issues. Though what I do see is Flippa using this viral marketing site as good marketing for them as an extension of the campaign in order to increase activity and awareness of Flippa.

derricktrance ( new )
Sun, 18 Jan 2015 17:47:39 AEDT

Goodluck,but you shouldnt have shut down the site.You should have scaled the operations,taking in orders while waiting for the highest bid.

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tejli007 ( | $18.2K )
Sun, 18 Jan 2015 19:11:17 AEDT

Great idea!

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Brand Flip ( | $17.9K )
Sun, 18 Jan 2015 19:16:05 AEDT

Idea is good and viral.
But is it legal? and how long this idea work?

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macisbetter ( suspended )
Sun, 18 Jan 2015 19:35:23 AEDT

This is an amazing auction, i love the custom bid button! straya

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JamieKimmitt ( new )
Sun, 18 Jan 2015 20:14:21 AEDT

@EdwardS I totally agree that the current media coverage is being completely wasted for the website, although it is benefiting Mat, flippa and the sale.

@SEO Dude Yea, the 5 day window seems enormously long in internet time! I already have a copycat site running and taking orders. But I had a tough time getting a domain yesterday haha. So I guess I'm not alone :P

@innotek Agreed, I would have either kept the site for myself or put a huge BIN price to make out like a bandit. Flippa benefits from a longer auction though... just look at all the new accounts being created here the last 24 hours. Maybe flippa should try to take advantage of the situation by offering no selling fees for a new seller's first sale?, something like that. Something to get all the new accounts hooked.

@maverickk3 Agreed about the video. I slapped a video background on my copycat site of some guy getting glitter bombed at work haha. Looks awesome! and it really helps to explain the whole glitter bomb idea to visitors.

So if the famous @Brad Gosse is in, I'm in too! :) You know a sale is actually worthwhile and valuable when a lot of big players are genuinely interested. My personal opinion is that I would be much more interested in the website/business if Mat came along with the sale. His name is already atttached to the site in the small media so it makes sense to play off that and move up to big media. Mat needs to stay on as a business partner and that $500k valuation might just be valid haha. All this can be done without Mat but it would be so much easier using his personal brand. He's likeable and it's a good story.

@sitebuyers The website is just tongue in cheek humor, it's supposed to be fake and funny. So yea, the testimonials are fake. That's part of the charm of the website I think. If you buy the site, just change the fake names to something ridiculous like Superman, President Obama, Elvis Presley. Make the testimonials more over the top and you should be fine legally haha :P

@deansquad @SERVICESHOUSE Why not socks AND glitter? My gf told me I should sell a diaper shipping service on my copycat site LOL. I'm not so sure about the legalities of sending shit but I might fill the diapers with cheap chocolate and peanut butter and sell the service for $50.

@deansquad You can pay someone in the USA $4 to actually send out the envelopes, including cost of material. And keep the other $4 for yourself in AUS. I dont see a major problem in running this business from any country and shipping to any country. Fiverr to the rescue. Maybe tomorrow morning I'll send out the world's first ever glitter bomb envelope to Easter Island haha.

@Carleenp Good to know that there are no legal issues with this type of website, thanks. And I also hope Mat gets this sold and cash in his pocket before a million copycat sites start posting their links here.

Speaking of that, all you jackasses that are posting your domains and links here, stop it. That's not cool. You'll probably get your shiny new flippa accounts closed for spamming here. I think by now we ALL have our own glitter domain and/or website but try to respect the seller. Go make your own listings on flippa and sell your stuff but it's not ok to juice jack Mats listing.

gitachud ( | $455 )
Sun, 18 Jan 2015 20:54:46 AEDT

@JamieKimmitt There are so many copycats that I think the buyer might be at a disadvantage. There are even Fiverr gigs offering the same service for $5.

elfozzie ( | $40 )
Sun, 18 Jan 2015 21:04:59 AEDT

Good luck to Matt, it's a fun joke and wonderfully well delivered.
Perhaps if you have a prank website/business this would be a great way to expand it, but otherwise I don't really understand the furore of bidding.
This is a brilliant internet meme, but it's in absolutely no way a sustainable business. Even assuming people will still think it's funny to send glitter in 2-3 weeks never mind months (a huge stretch), the competitive advantage will be eaten up in days by others undercutting it, established sites offering the same thing, etc.

80% of the value in this is guy behind it and 10% is the initial buzz which will subside as quickly as it arrived. The rest of the value is in the pent up demand/orders which it seemed weren't even being stored initially.

Good luck to all involved, I'll definitely watch with interest.

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andyy1 ( banned )
Sun, 18 Jan 2015 21:11:58 AEDT

yes a lot of people have intrest in this website and to be honest i dont blame them my main concer and problem is the auction duration is way to long for example after this site was becoming popular i read a post about in o huffintonpost and the actually mention a competeor name in an article who emailed them a couple of times to input his site name in the article and the they did my point here is yes the owner of might be the first to start this but it dosent mean he will be the most successfull in this i can see tons of clones already coming up even buzzfeed just made a post on a viral clone and i have to say they really worked on the design to be fair for a site that is less than 1month old i surgetst you add a bin and let the world of hungry bidders take a bite so they can have a chance at this website sooner ur website has unlish a lot of idea to a lot of im and trust me this site wont last that long but i hope it does i was willing to blace a bid of $80,000 to end the auction but looks to me the asking price is way bigger than that goodluck

ooozzz ( | $4.29K )
Sun, 18 Jan 2015 21:21:03 AEDT

@andyy1 You are absolutely right. The best thing now for the seller and the bidders is a BIN to end the auction right away.

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JamieKimmitt ( new )
Sun, 18 Jan 2015 21:37:21 AEDT

@gitachud I don't think so. Anyone can make a copycat domain/site, but I bet 99% of them never make any money. So I wouldn't really consider them competition for Mat. I bet most of the domains never even get built out and just expire next year unused.

@elfozzie Totally agree that a huge amount of the value here is Mat, and the little bit of media coverage he's gotten is nice too, it's a good start. If Mat decides to stay involved in the project this could be turned into much larger media coverage.

The tiny price of the site (currently 70k) is nothing compared to the potential for the paid celeb tie ins (Heeeeyyyyyyy sexy lady! Oppan Glitter Style!), media tour, book, etc. The $10 glitter sales are not the real business potential here.

johnny10119 ( banned )
Mon, 19 Jan 2015 00:51:11 AEDT

Wow this must be Flippa's record breaker for all of 2015 haha.

Wonderful idea and probably the best prank of the year, YouTube channels will take this one soonest :)

Men wish i have this much bids on my Flippa auction with just 3 day's to go haha.

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nokkieny ( | $168K )
Mon, 19 Jan 2015 01:56:50 AEDT

How many people are on the waiting list?

dolphinchikd ( new )
Mon, 19 Jan 2015 02:40:29 AEDT

Matt has a background in SEO, has anyone thought that this was a genius marketing stunt to ultimately advertise Flippa?

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PureSmarts ( suspended )
Mon, 19 Jan 2015 03:04:50 AEDT

I totally agree with dolphinchkd. I think it's a genius marketing stunt for Flippa.

cdehrlic ( new )
Mon, 19 Jan 2015 03:24:45 AEDT

You know Mat may have started a huge new industry of revenge. Why just sell glitter when you can offer a bunch of ways to get revenge. Something like would be a really good idea right now.

VishalPro45 ( new )
Mon, 19 Jan 2015 03:44:31 AEDT

I went through the entire site and I have to say ... it's one of the most hilarious website I have seen in a while!

Noavatar ( suspended )
Mon, 19 Jan 2015 06:01:22 AEDT

I have a feeling by the time this auction ends the person that won will not pay. If it reach the reserve price.

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Carleenp ( | $32.1K )
Mon, 19 Jan 2015 07:05:45 AEDT

That other site is a copy tot he point of being in violation of US copyright law. If I were the owner of the original and the copy is hosted in the US or owned by a US person, I would be sending a DMCA takedown notice to the host.

picklink ( new )
Mon, 19 Jan 2015 09:29:55 AEDT

@sellselldomain Are you sure?. I still see it at 9.99, but it does not allow any new orders (big mistake, no matter how busy he may be). Just hire someone at $1/$2 an envleope, and keep the thing live.

picklink ( new )
Mon, 19 Jan 2015 09:31:45 AEDT IMHO, by not taking any new orders, in a way "he's looking for it."

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deansquad ( | $56.3K )
Mon, 19 Jan 2015 12:00:58 AEDT

Everyone here gives million dollar opinions with only cents in the bank....

getbombed ( new )
Mon, 19 Jan 2015 12:02:01 AEDT

@deansquad can see bank accounts. Baller

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deansquad ( | $56.3K )
Mon, 19 Jan 2015 12:11:47 AEDT

@getbombed - Everyone's opinion means nothing. Just like the analysts that predict ed the OIL prices and company who purchase futures in OIL and expected it to doubled instead it halved overnight. Lets not forget the Suisse recently, oh oh...

Feb last year we had the Flappy craze - It's over. But we cannot predict the future for this new idea. It's kind of like the Daily Deals of the "I HATE YOU" world.

Prowhistle ( | $23 )
Mon, 19 Jan 2015 12:15:49 AEDT

@gazsales I agree with your comment along with everyone else cringing at the suspension of sales. This is a one time opportunity that is slipping away. All it would have took was some outsourcing and a bit of fight towards copycats. Meanwhile... Cancellation of sales as soon as the ball starts rolling (allowing copycats to swarm in), and pawning off the site with a bottle necked proof of revenue. I get wanting to sell for cash to invest in something he's more passionate about, but imagine the bidding activity if he never suspended orders. A simple migration of ownership notice justifying fulfilment delays would suffice. This would have given him more value in the site and ultimately succeeding at the path he chose.

There. Now I can sleep at night. Lol

gazsales ( | $3.96K )
Mon, 19 Jan 2015 12:30:45 AEDT

@Prowhistle yep, this guy obviously got in over his head, panicked and wanted out. He should of licensed his idea/website to one of those glitter companies that contacted him, had them fill, pack and send all the orders and he just be the marketing face behind it, and then just collect his royalty cheques for as long as it lasted. oh well you know what they say, young dumb and full of ...

picklink ( new )
Mon, 19 Jan 2015 12:43:50 AEDT

@deansquad I agree, "we cannot predict the future for this new idea", so it makes even more sense not to voluntarily kill it before it succeeds further or dies of "natural casues". It does not make sense (not my opinion, common sense) trying to flip a established site and at the same time to have the "brilliant" idea of totally abandon the site, including clients and potential visitors/project buyers. Word-of-mouth is a powerful ally or enemy, depending on many factors, and leaving clients stranded at best is refusing a good chance to further promote the website, and at worse sinking it while the competition takes over and the website loses value by the minute, or even worse someone that has bid on flippa, regrets it and does not fullfil the bid.

sitebuyers ( | $538K )
Mon, 19 Jan 2015 13:05:21 AEDT

@Brad Gosse

If you are in why'd you only bid $500? I know if you were really in you'd bid now the max you are willing to pay since that is the optimal strategy. I've seen your Youtube video saying exactly that.

I say put your money where you mouth is and turn around and flip it back on Flippa next month when it is worth over $1M once you've worked your marketing magic on it.

Prowhistle ( | $23 )
Mon, 19 Jan 2015 13:32:36 AEDT

@gazsales I would go as far as saying it's common sense in his field of work, no matter the age.

@deansquad it's true, opinions mean absolutely nothing here, rich or poor. But I think most can agree that entrepreneurship is about ceasing opportunities and making the right decisions at the right time. And this is a prime example of someone who should have googled "entrepreneur basics 101''

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Mathew Carpenter ( | $88.2K )
Mon, 19 Jan 2015 14:14:11 AEDT

Hi guys, I'll get to the comments shortly, if there is anything you need to know shoot me a message. I added a MailChimp subscription form to the website late last night & it's already hit over 2,000 subs.

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Commercial Name ( | $40.9K )
Mon, 19 Jan 2015 23:09:58 AEDT

Fabulous website..

morris12345 ( new )
Tue, 20 Jan 2015 05:03:28 AEDT

Hi. I am curious what returning address is on envelope-Mathew's, or the person who paid for order?

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joshuardavis ( | $3.83K )
Tue, 20 Jan 2015 05:38:14 AEDT

Wow, this is nuts. I can't believe someone would pay for this. Then again, you should never under estimate the power of glitter!

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Sauron ( | $3.29K )
Tue, 20 Jan 2015 05:38:42 AEDT

This is a remarkable website.
The buyer should act quickly in promoting sales once it bought in order to keep it's high popularity.

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OPMent ( new )
Tue, 20 Jan 2015 08:12:58 AEDT

@deansquad : Love it :)

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madvideos ( new )
Tue, 20 Jan 2015 08:17:10 AEDT

There are copycats already up and running, but Mat has over 9k followers on Twitter, so he already has a fan base but you never can tell, the copy sites look just like this one and has the same attitude, which is epic btw!

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jessicacurry82 ( new )
Tue, 20 Jan 2015 08:43:23 AEDT

Great website! Don't mind all the haters on here, they are just jealous they didn't think of it first. Good Luck!

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scrappycoco ( new )
Tue, 20 Jan 2015 08:49:30 AEDT all newbies on flippa, l say welcome...on behalf...and know that you can always visit the 'appraisal' page to see if any one of it catches your'll almost love flippa!

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v_mace_v ( new )
Tue, 20 Jan 2015 13:05:45 AEDT

Brilliant ! ... Best of luck with the sale !!

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Mathew Carpenter ( | $88.2K )
Tue, 20 Jan 2015 13:33:46 AEDT

We now have over 5,200 people who have dropped their email into the subscription form wanting to purchase from the website when it's back up & taking orders. I've also just started a Facebook page which already has over 700 likes.

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Mursaleen ( | $450 )
Tue, 20 Jan 2015 19:01:36 AEDT

i have been watching this auction for 3 days and its becoming more interesting day by day.. .. best ov luck :)

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nsaunders ( new )
Tue, 20 Jan 2015 19:52:03 AEDT

@perezs1711 SO TRUE MAN!!!! I say keep it, build it up, then sell it for a million. You'll be a millionaire once it's all said and done.

swfprfts ( new )
Wed, 21 Jan 2015 01:21:43 AEDT

PRO-TIP: Don't be in a rush to open any mail you receive from AUSTRALIA these next few weeks.

slammer81 ( new )
Wed, 21 Jan 2015 05:15:50 AEDT

We Aussies kick ass. Well done Matty you cheeky SOB.

PresFox ( | $4.56K )
Wed, 21 Jan 2015 06:23:39 AEDT

I love how flippa changed this page

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Brad Gosse ( | $405K )
Wed, 21 Jan 2015 06:29:51 AEDT

@sitebuyers I placed that bid when the listing was at $0 and it was over $20k a few mins later. I think this has value to the right buyer but it broke my personal valuation before I could bid again :)

Glad you're keeping tabs on me. Makes me feel warm and protected like a soft blanket ;)

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aditya11117 ( | $19.3K )
Wed, 21 Jan 2015 08:37:43 AEDT

So last and Final day remaining ! Excited !!!

sinfear11 ( new )
Wed, 21 Jan 2015 11:53:18 AEDT

Great Name and good luck with your sale. What are you planning to do next??

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Mathew Carpenter ( | $88.2K )
Wed, 21 Jan 2015 14:00:24 AEDT

Hey guys, just a quick update: 7,300 people have submitted their information into our subscription form meaning they want to place orders once payment processing is turned back on. Also, the Facebook page has received over 2,000 Likes in only 48 hours. Finally, it's only costing me $2.75 to ship internationally, which is a bit cheaper than I had expected.

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DYWebWorks ( suspended )
Wed, 21 Jan 2015 15:18:15 AEDT

It is surprising to see that there is no one thought about this before. There are already many sites offering to send poop in the mail but not glitter. Good luck with the sale!

wizyoua ( new )
Wed, 21 Jan 2015 16:32:22 AEDT

@WebMonsterz yup itll be cool if the new owners continue this idea tho.

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dylanando ( | $6.47K )
Wed, 21 Jan 2015 18:47:24 AEDT

Jesus christ thats $86k AUD, Mathews gonna livin nicely after this.

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deansquad ( | $56.3K )
Wed, 21 Jan 2015 19:24:53 AEDT

@dylanando - 86k in Australia barely buys a packet of cigarettes. Our country is the most expensive in the world.

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Mathew Carpenter ( | $88.2K )
Wed, 21 Jan 2015 23:54:17 AEDT

Email subscriptions now at 8,500 with only 13 hours to go. Facebook Likes at over 3,000.

Marcel Pl ( new )
Thu, 22 Jan 2015 00:30:11 AEDT

@Mathew Carpenter Respect, really nicely done!

Gira ( new )
Thu, 22 Jan 2015 01:15:00 AEDT

Just wanna say to all the haters, this was a brilliant idea and I think that coming out with a new idea and making $80k USD minimum off of it ($70k from sale of website, $10k minimum profit (underestimated) from the 2000 sales previously accepted) in the course of a week is pretty slick. To those who have questioned the site's viability after the sale: I personally kept the website open in a tab and refreshed every day hoping for orders to be opened again when I found out it was being listed here for sale. Don't underestimate the power of Santa's naughty list or the willingness to wait for a good revenge, done right. What I would like to see on the website going forward: ability to send personalized message, confirmation that the envelope will be hand addressed (increased likelihood of being opened and not mistaken for junk mail), offer of mail tracking options for proof of delivery (with additional fees). Kudos, Mat! I did join your twitter feed and I will be watching your career with interest. Process people are a dime a dozen, but ideas people with follow through are fascinating. Best of luck.

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BrandStart ( | $89.2K ) Premium seller
Thu, 22 Jan 2015 01:35:51 AEDT

This is great, I plan to bid, can you please explain the promotion methods you used for this to go viral? Would be nice to know in advance what the seo is like.

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TheWebBuyer ( | $164K )
Thu, 22 Jan 2015 05:06:15 AEDT

If each of the subscribers on the mailing list ordered, that would be $85,000 USD in orders right there, huge opportunity to get your investment back fast.

Especially with the subscribers being so fresh (all within a few days) and very interested.

Brilliant idea Mat!

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socialmediadrive ( banned )
Thu, 22 Jan 2015 06:57:58 AEDT

Good luck with the auction this is an awesome idea

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Mathew Carpenter ( | $88.2K )
Thu, 22 Jan 2015 08:37:15 AEDT

Not long to go now! We're almost at 10,000 subscribers and just over 3,500 Facebook Likes.

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barbarapeva ( new )
Thu, 22 Jan 2015 10:06:42 AEDT

i expected this to go for over $100,000

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BeautifulDomains ( account closed )
Thu, 22 Jan 2015 11:07:18 AEDT

Great investment! - the winner will get their money back soon - but the hard work is to process 10, 000 orders

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Mathew Carpenter ( | $88.2K )
Thu, 22 Jan 2015 11:19:46 AEDT

Hey guys it looks like due to a technical glitch (most likely caused by all the attention this auction has received) the site crashed for a couple of minutes and closed the auction. Just to confirm - it’s not sold. The auction is still live with 60mins to go. Good luck and happy bidding!

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web20sights ( | $263K )
Thu, 22 Jan 2015 11:32:55 AEDT

Good luck, Matt!

sinfear11 ( new )
Thu, 22 Jan 2015 11:33:17 AEDT

This will break 100K easily.

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starforce ( new )
Thu, 22 Jan 2015 11:41:27 AEDT

Matt, you just keep killing websites, lol. Looks like it will do very well. I'm pulling for you. Good luck, mate

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First Rated ( | $187K ) Premium seller
Thu, 22 Jan 2015 11:43:14 AEDT

Very Very Cool man

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User a9e6c14c ( | $539 )
Thu, 22 Jan 2015 11:55:00 AEDT

This is about to be semi-entertaining to watch! GL to those still bidding!

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Mathew Carpenter ( | $88.2K )
Thu, 22 Jan 2015 11:55:20 AEDT

I have added a Buy it Now of $110,000! Avoid a last minute bidding war and secure today!

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dilyar ( | $150 )
Thu, 22 Jan 2015 12:05:07 AEDT

@Mathew Carpenter Good luck! Spend the money well for a nice future investment or projects! Congratulations!

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Mathew Carpenter ( | $88.2K )
Thu, 22 Jan 2015 12:19:58 AEDT

BIN lowered to $100,000!

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BeautifulDomains ( account closed )
Thu, 22 Jan 2015 12:23:36 AEDT

Wow! 10 minutes left

The Seller
Px140x140 21124053315 6fe644a9a0 b Mathew Carpenter Verified badge
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