As seen in Entrepreneur Magazine, Time Magazine, Yahoo, USA Today, Slate, DailyMail, FastCompany, Mashable, and more! This popular viral site allows you to send your enemies glitter filled letters!!!
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About the seller:
Name: Mathew Carpenter
Location: Newcastle, Australia
Background: I’m a 22 year old entrepreneur that has been building websites for the past 5 years.
ShipYourEnemiesGlitter.com is a website that allows users to purchase an envelope filled with glitter that is sent to one of their enemies for only $9.99. Although the idea is a bit farfetched, it’s caught on in a big way. After being launched on January 12th of this month it has seen over 2,500,000 visitors, received over 415,000 mentions on Facebook & Twitter & has been featured all over the world both online, in print, on the radio, on TV & even on late night talkshows.
After being online for only a few hours, the website had received over 2,000 orders generating just over $20,000AUD. Somewhat overwhelmed, I then decided to take the ability to order down despite receiving thousands of emails & tweets from people wanting to purchase.
The website’s purpose is for people to send glitter to people they dislike or people they just want to play a funny prank on. A user comes onto the website, fills out a very simple form, pays the $9.99 fee via PayPal & I receive the recipient’s name & address. From there, I print out an A4 letter which basically tells the person receiving the glitter that they’re a terrible person. I then fold up the letter with glitter sprinkled all over it, put it in an envelope & ship it off to the recipient.
The new owner may decide to print out the A4 letters wholesale and improve the margins, same deal with the envelopes & glitter – however, I’ve just been purchasing everything from a local store.
The website makes money every time a user purchases a glitter filled envelope. Each purchase is worth $9.99AUD. I’ve calculated that the total cost of shipping an envelope filled with the glitter & the A4 letter to most places in the world from Australia ranges anywhere from $2-$4. That leaves $5.99 to $7.99 profit on each order.
The new owner will have to decide whether or not they want to ship the envelopes themselves or outsource to a 3rd party. I have received hundreds of emails from people who would like to ship for us for a small fee. I’ve also received emails from manufacturers & factories that have the capabilities to do this on a very large scale. I’ll share these with the new owner, and if the new owner decides to outsource, the monthly time requirement will be close to 0.
If the new owner wants to ship the envelopes themselves, then the monthly time requirement will be a bit more and will be based on the speed of putting glitter into envelopes, sending at the post office etc.
The only marketing that has been done was when I launched which included sending out a Tweet from my own personal Twitter account. I also posted the website to Product Hunt. From there, coverage of the site exploded. The great thing about this website & the marketing surrounding it is that the readers on the publications that post about the site love it! On most of the publications the story has been their most popular of the day & many outlets have continued reporting about the site multiple times.
Just a few of the major online media publications that have written about the site include:
What is being included in the sale?
Included in the sale are the website & all of its files, the domain name & I’ll also forward the emails from people requesting interviews & asking when the site will be taking orders again.
This website & brand have a lot of potential. The new owner will be able to reopen the floodgates by putting the order form back up on the website. They will also be able to respond to the many press enquiries. That’s short term though. In the long-term introducing other annoying products for users to send is something that could be done. There’s also the opportunity to allow users to send customized notes for an additional charge – there really is a lot to explore here.
In the a4 letter that's included in each envelope, the URL is at the very bottom of it. For the new owner they can add their own message, so say they add "get revenge by shipping glitter to your own enemies at ShipYourEnemiesGlitter.com." - basically, there's branding on each letter which will keep people coming back for more again and again. Finally, with the coverage the site has received, and the media contacts I've accumulated, the new owner will be able to test things on a large scale.
What makes this website better than its competitors?
When the website was launched we had 0 competitors. After a day or two the clones started to appear which I find hilarious. The majority of the clones are terribly designed, lack any sort of entertaining copy & mention my website. Simply put, we’re the leader in this space, and the media coverage of our site proves it.
Why is the business being sold?
I launched this website as a bit of a joke not expecting this level of attention. Heck, I launched this website whilst I was on holiday! For the past few days it has been stressful dealing with all of the media attention & even more so because this was only intended to be a small side project. It’s taken on a life of its own, and I want to watch it continue to grow under a new owner.
I’m willing to sign a 3 year non-compete contract. I’ll also be happy to provide 30 days of after sale support & training to ensure that the buyer is able to fully take over the website and there is a smooth transition.
The website is less than a week old & has received press from virtually every major online publication. If you do a search in Google for “shipyourenemiesglitter.com” despite only being a few days old, the site already garners “About 1,620,000 results”.
Along with the online websites, we’ve been featured on a ton of radio stations, TV shows, podcasts, print & my favorite so far: Late Night with Jimmy Fallon.
Serious bidders only! Happy bidding!
|Site Established ?||January 2015|
|Built With ?||—|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||31 December 2014|
|Content Unique ?||Yes|
|Design Unique ?||No|
|Pages In Google ?||1|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?||0.0|
|Alexa Rank ?||82,217|