An entrepreneur from Australia created a viral website that lets users send glitter-filled envelopes to their adversaries for $9.99. Although launched as a humorous project, it gained immense popularity shortly after its launch with over 2.5 million visitors and significant media coverage. Within hours, the website garnered 2,000 orders worth over $20,000 AUD, prompting a temporary halt to new orders due to overwhelming demand. The business, which humorously invites people to prank others by sending glitter along with a lightheartedly insulting letter, brings a profit of between $5.99 and $7.99 per order after shipping costs of $2-$4. The potential buyer has options to handle fulfillment in-house or outsource it. Marketing efforts have primarily relied on initial posts on social media and platforms like Product Hunt, which snowballed into global media coverage, making it a popular feature on numerous online, print, and broadcast outlets. The site leads in this niche despite emerging competitors and offers growth potential through introducing more prank items and customizable orders. The creator is selling the site due to unexpected success and stress from media attention, intending to find a new owner who can further expand and capitalize on its potential. The sale includes the website, domain, and accumulated media contacts, with support and training provided post-sale. A 3-year non-compete agreement will also be signed by the seller.