A how-to website, anonymously referenced here, was established two years ago offering illustrated guides on various DIY projects and science experiments. The site experiences traffic from search engines (50%), referrals (25%), and direct visits (25%), with a steady increase in visitor numbers throughout the year, currently standing at an Alexa rank of 205,686 and 565 RSS subscribers. Despite minimal updates and marketing—having only added new content twice in two years and a lack of marketing efforts for the past year—traffic has naturally grown, aided by organic links and favorable Google rankings. Maintenance is straightforward, involving occasional comment moderation through the WordPress platform used to run the site, which employs the latest version with just two plugins. The site generates income primarily via Adsense, achieving expected earnings of at least $400 for the current month, and earns an additional $30-$40 monthly from an affiliate program with a magnet store. Revenue figures show a consistent upward trend: May 2008 yielded $395.61, and prior months similarly reflecting growth. The Adsense earnings alone have been on the rise, and sales from the magnet affiliate also add to the site’s income. The decision to sell the site is based on an immediate need for funds, despite the regret of losing a steady passive income source. The sale includes the site’s transfer, Photoshop files for its custom theme, and assistance for website transfer. The owner proposes a "Buy It Now" price, projecting current revenue trends over the next two years, anticipating a strong investment opportunity due to natural traffic growth and potential for increased returns with active marketing. Payment is to be conducted via Escrow.com, with the seller covering associated fees.