The business in question operates a graduate student review website that combines the features of platforms like Yelp and the Princeton Review. It offers school information, student rankings published bi-annually, and additional content. Revenue is generated through banner ads, enhanced profile sales, and lead generation sales to aggregators. The site is sustained with minimal marketing efforts, relying on inbound emails and a newsletter sent to over 29,000 email subscribers, mostly college juniors and seniors. The business operates with a part-time social media manager and a part-time programmer. The site has established a presence on several social media platforms. Despite minimal active marketing, the website has gained traction due to its unique focus on graduate school reviews, differentiating it from competitors like US News and Princeton Review. The business is up for sale because the owners have other commitments preventing them from dedicating the necessary time required for sales optimization. Post-sale, the owners are willing to agree to a non-compete clause and provide support for a few months. The website presents a lucrative opportunity for growth due to the rising popularity of its rankings, increasing site traffic, and low operational costs. It believes that with dedicated attention and a strategic marketing and sales plan, the website could achieve significant profitability. Anonymity is maintained by omitting any mention of names, business identifiers, or specific contact information.