An established app review website, founded in 2010, is centered around reviewing iOS and Android applications. Over six years, the platform has generated significant revenue, with $88,000 from its app-review service and $18,500 from Adsense. The site boasts a vast content library of 6,400 unique articles, encompassing news, reviews, and guides. Its presence extends to a YouTube channel featuring 57 app reviews, with 1,400 subscribers and 500,000 views, and a Twitter account with 15,000 followers.
Initially started as a university project, the website's owner is now selling due to time constraints caused by managing a brick-and-mortar business and a professional career. The business operates by charging developers $89 per review, leading to monthly revenue potential of $2,500 from responding to review requests. To date, 850 app reviews have been completed, with records available. The model involves using freelance writers for content creation at a cost of $5-8 per review.
Due to inactivity in 2015, the website's revenue and traffic figures were not indicative of its potential. However, a recent return to active management demonstrated its capability to generate substantial monthly revenue. Historically, the site reached 150,000-200,000 monthly pageviews during 2012-2015. Cost outlay includes hosting ($1,000-$2,000 annually) and freelancer payments, consuming less than 10% of gross sales. Google rankings for relevant search terms remain strong, with the site listed on the first and second pages for key app review-related terms. On average, 15-20 review requests are received daily, highlighting continued interest without active marketing efforts.