Founded in 2010, an online store specializing in drop-shipping advanced water features and accessories for homes and businesses transitioned from a traditional retail format to an exclusive drop-shipping model by 2012. The business collaborates with notable companies and expanded its product line to include customizable features. Managed by the owner in about 12 hours weekly, tasks include customer support, site maintenance, and accounting. The company maintains partnerships with four suppliers, all of which are transferable to new ownership. Growth prospects are significant, particularly through search engine marketing and paid advertising.
The business, established without a website, went online in September 2011, selling exclusively through its digital platform. Through collaborations, the company has serviced diverse clients, enhancing its brand presence across various online niches. It engages with a broad customer base ranging from homeowners to professionals like interior designers and architects.
Revenue primarily streams from search engine traffic and referrals, supported by past extensive SEO efforts. The business employs no additional marketing or paid traffic strategies, although it enjoys good search rankings in Yahoo, Bing, and Google.
Financial operations utilize payment processors like PayPal and Authorize.net, with revenue verification available for prospective owners. Profit margins range from 25-35%, with a low return rate predominantly due to transit damages. Key costs include goods, shipping, and server/software expenses. The owner manages activities like customer support and catalog management without employing additional personnel.
The business promises growth through enhanced SEO strategies and branding efforts. Training and support for the new owner are also available, with no geographical limitations for potential buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More