This summary provides an overview of a web-based software platform designed to facilitate the easy integration of referral programs for online businesses. Established in 2010, the platform has gained notable recognition in industry blogs and maintains a favorable position in search results for relevant keywords. Despite minimal marketing efforts over the past year, including a simple copy update and sending out a single newsletter, the platform has demonstrated consistent revenue and modest growth.
This isn't a fully automated business, suggesting that significant revenue growth could be achieved with focused marketing and sales strategies. Some high-profile potential leads were not pursued effectively due to the lack of native English-speaking team members. The decision to sell the platform arises from the need to allocate resources to more significant ventures, avoiding stagnation.
The revenue model relies entirely on recurring subscriptions, with 61 active subscriptions categorized into three pricing tiers: $199/month, $59/month, and $19/month. The primary expense is a fixed $190/month hosting fee, with past developmental and customer support costs now halted. Maintenance, including customer support, averages two hours daily.
Technology-wise, the software is built on a Python-based stack. The sale includes various assets such as domains, software source codes, databases, billing and third-party accounts, and social media profiles. The transition plan consists of four one-hour knowledge transfer sessions via Skype, along with 30-day post-sale support for queries and technical issues, ensuring a smooth handover to the new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More