The advertising network offers a platform where advertisers can promote for free and optionally upgrade their ads for increased visibility. Operating for approximately 18 months, the network has displayed over 37 million ads, or "cards," both on its main website and across its network. The platform is fully automated, with manual reviews for new ads and PayPal handling card upgrades. The decision to sell the site stems from the need for further development and marketing, as the current owners are engaged with other projects.
Included in the sale are the domain, network, main site, email accounts, source code, database, graphics, Google Analytics access, and server relocation support. The site requires a hosting environment with Linux, FreeBSD, or MacOSX, Apache, MySQL, PHP5, and a PayPal business account. Current maintenance involves upgrading cards when blogged about and manual referral payments.
While only minimally promoted, the site remains profitable and shows potential for scalability with enhanced marketing efforts. The site has registered advertisers and regularly engages unique visitors, although these statistics exclude the broader network’s activity. The hosting and referral payment expenses are modest. Income is primarily generated from ad upgrades, with earnings from 266 upgraded cards.
The network exhibits a diverse entry source mix from search engines, referring sites, and direct traffic. Conditions of sale emphasize continued operation for at least a year. The site offers substantial growth opportunities, particularly within its widget network potential.