The website in question, once previously listed on a digital marketplace, underwent significant changes after being taken down due to the adult nature of its advertisements. The site was relaunched with a fresh start, regaining much of its prior status in terms of membership and search rankings. It initially had over 165,000 members and one million posts, but currently boasts over 5,000 members. Ad revenue is on the rise again, with the site earning more than $1,800 in the last half of July after reinstating advertisements. Historically, the site generated over $13,000 monthly before ads were withdrawn for adult content issues, which have since been rectified. It's now prepared for new ownership to potentially elevate its earnings. The current owners, a family-run entity with a portfolio of over 20 sites, are selling due to time constraints as they reduce their holdings by 40%. All site traffic is organic and arrives via search engines, with no paid advertising. Hosting costs are modest at $20 per month. Maintenance requires minimal time investment, approximately one hour daily, to ensure adherence to advertising policies and prevent another ban. An admin is in place to manage the forum, with interest shown by others to take on such roles. Prospective buyers will be provided with advertising and analytics data, with the current owners open to addressing any inquiries promptly.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More