The executive summary outlines the sale of a profitable Daily Deals website focused on photography, established in 2011. Over the past year, it has generated discretionary earnings of $63,000, providing a promising platform for growth. The site attracts photographers globally by offering digital photography products and occasionally physical items via dropshipping, operating on a custom-coded Ruby on Rails platform. It retains 40-50% of the revenue share, with the remainder paid to vendors. A significant growth opportunity lies in enhancing SEO, as the business has largely depended on non-search traffic. The site has a robust mailing list of 43,000 subscribers, presenting opportunities for further monetization through cross-sells and mailing campaigns.
The owner spends 25-30 hours weekly managing tasks such as vendor negotiation and maintaining the site, supported by one freelancer. The website's main traffic source is its mailing list, supported by limited social media and free giveaways. The business uses Stripe and PayPal as payment processors and reports a low refund rate of 2%. Monthly expenses include services such as Mailchimp, hosting on Heroku, and contractor fees, with total costs around several hundred dollars.
The business offers potential for expansion through targeted SEO, increased mailing list activity, and affiliate partnerships. There are no geographical constraints for a potential buyer, and the seller is willing to provide post-sale support and sign a non-compete agreement. The business could be managed without technical expertise through outsourcing or platform changes.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More