The business in question is an online photo-printing service that enables users to print Instagram photos or upload directly from their computer at a cost of $0.25 per print. This service is facilitated through an integration with Instagram's API. The sales process is streamlined into three steps: photo selection, quantity selection, and checkout. Included with the business are mobile applications for iOS and Android, with 70% of orders made through these apps and the remaining 30% through the website. The current owner, who acquired the business in June 2014, is selling due to personal reasons. The business model is based entirely on product sales, with a minimum order size of 12 prints and free shipping for orders of 100 or more. The average order is 50 prints, generating $12.25 in revenue. Financially, from August 2013 to July 2014, the business achieved a gross revenue of $67,160 and a net profit of $38,276. The site receives traffic primarily from organic search, with 81% of visitors from the United States. It has operated without substantial marketing efforts recently, although sporadic use of Google AdWords was reported. The owner spends 5-10 hours weekly on operational duties. The business maintains relationships with two suppliers, benefiting from volume discounts. Main competitors include other Instagram photo print services. This business differentiates itself with uniquely sized square prints and competitive pricing. There are significant growth opportunities through enhanced marketing strategies and expanding product offerings. The sale includes equipment and a customer database of 9,000. The owner offers up to three months of post-sale support and is willing to sign a non-compete agreement.