A human-edited business directory, established in 1996 by a Colorado-based company, has become widely recognized for its prominent positions on major search engines, ranking highly with over 3,000 keywords. Originally starting as a Colorado Springs directory, it has expanded to include 303 subdomain sites across the U.S. and 21 other countries. The site's traffic is predominantly from the U.S., accounting for 91% of its demographics. Revenue is generated through selling website listings to business owners, SEO firms, and ad agencies, offering listings for different fees, ranging from a one-time payment of $39.95 to monthly subscriptions between $19 and $299.
The site has additional benefits like an 18-year-old domain, a dedicated server with automated backup ensuring 100% uptime, and a trademark registered with the USPTO. It boasts a proprietary search engine, maintenance scripts, extensive top positions in search engine results, and 12,000 indexed pages. The business has reported an 85% profit margin and has accumulated over $2.4 million. Its operations are supported by a CPA firm ensuring certified documentation.
The business founder, now ready for retirement, mentions personal achievements financed by the business, including education for their children, purchasing a home, and traveling. Having contributed many years and effort into the project, the founder is seeking someone new to take over and further develop the enterprise. The sale includes training and support intended to facilitate a seamless transition for new ownership.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More