The owner of a photography inspiration blog, built from scratch, has put the site up for sale. Initially launched as a simple blog, it has grown into a well-regarded brand featuring quality content about photography and photographers. The decision to sell stems from challenges in coping with fluctuating search traffic due to frequent SEO updates, notably after the recent Panda update. Despite these challenges, the site has maintained a strong brand presence and done well financially. The owner has consistently focused on quality content, developed social media followings, and managed non-intrusive advertising.
Potential buyers will be provided with traffic analytics and revenue proof upon request. Historically, the site's traffic has been variable, peaking between 5-10k daily readers from 2011 to May 2014, now averaging around 3k daily. Revenue is generated through Adsense, BuySellAds, and more recently Amazon affiliate posts. Additional income comes from promoting photography-related items and a newly introduced ShareASale program. The site also boasts a substantial email list of 20k subscribers, contributing to revenue through paid newsletters.
The site maintains a library of 2345 photographs, ensuring each post complies with copyrights through proper licensing or permissions. Social media presence includes over 170k Facebook fans, 92k+ Twitter followers, and a growing Pinterest and Flickr community. The sale includes three domains (.com, .net, .org) and a newly developed ebook page, excluding the existing ebook content. The site is noted for its responsive design and ease of operation. Offers are processed through Escrow.com, and discussions are welcomed with serious prospective buyers.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More