Crow Tracker is a cell phone GPS tracking solution launched as a SaaS, catering to small businesses seeking to monitor employee locations without the need for hardware installation. The service utilizes smartphones' native GPS capabilities via Android and iOS applications to track employees during work hours, transmitting location data to secure servers for employer review. If an employee doesn't transmit their location during a scheduled shift, both the employee and employer receive notifications. The transparent nature of the solution, which operates with employee consent, sets it apart from stealth tracking alternatives.
Targeting small businesses with 1-15 employees, Crow Tracker aims to fill a market gap between high-cost hardware solutions and personal GPS trackers. Its applications span various industries, including field services, sales, healthcare, and delivery services, among others. The software is a self-service platform with straightforward setup, allowing users to manage accounts and track employees without external assistance. The service employs Stripe for payments and uses AWS for hosting and notifications.
Despite its technology and potential, Crow Tracker's creators admit to limitations in sales and marketing, reflected in a modest conversion rate from organic traffic and email marketing efforts. There has been some success with a free GPS crash course, but broader marketing strategies remain underdeveloped. The business has 22 paid subscribers, but only five remain active, generating limited revenue.
The current owners, originally a digital agency transitioning to focus on other products, are looking to sell Crow Tracker as it no longer aligns with their strategic goals. They are prepared to assist with the transition to new ownership, ensuring a smooth handoff through well-documented code and initial support.
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