Website for sale

Sold by Auction

$11,600 USD

Ended 1153 days ago

TipTopTens.com - PR 3 Site with 57,185 uniques/mo making $300/mo

A "Top Ten" type article site built in Wordpress that has been online since January 2011. Contains over 1300 articles custom written especially for the site. Also includes 13 other Wordpress sites.

At a glance ?

Touch a value for a description

Site Type
Site Age
6 years
Net Profit
$50 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Jun 14 50,489 71,959
May 14 62,014 89,310
Apr 14 59,054 85,525
Mar 14 56,229 79,560
Feb 14 51,996 73,501
Jan 14 60,217 85,651

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Financials ?

Monetization Methods

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jul 13 $300 $250 $50
Aug 13 $300 $250 $50
Sep 13 $300 $250 $50
Oct 13 $300 $250 $50
Nov 13 $300 $250 $50
Dec 13 $300 $250 $50
Jan 14 $300 $250 $50
Feb 14 $300 $250 $50
Mar 14 $300 $250 $50
Apr 14 $300 $250 $50
May 14 $300 $250 $50
Jun 14 $300 $250 $50

Seller's Notes

I paid $100,000 for TipTopTens.com in May 2012, see https://flippa.com/2740562-blog-with-over-90-organic-traffic-for-sale-over-5000-monthly-profit and it even won the 2012 Flippa award for Best Blog sale: http://flippa.com/blog/announcing-the-winners-of-our-first-annual-flippie-awards/ (they called it a "blog" because it uses Wordpress, but it is really just a regular entertainment website).

The site comes with the following social media accounts:
Facebook:  http://www.facebook.com/TipTopTens - 11,315 likes
Twitter:  https://twitter.com/tiptoptens - 9604 followers
Google+: https://plus.google.com/109092515541862168428/posts - 67 followers

When I first bought TipTopTens.com, I ran Adsense on it, which made around $2500/month, plus another $500/month from other ad sources. I then switched to Swaave Network (now called Pubpoolr.com), which showed mostly Adsense but also rotated some other ads, in the hopes that would increase the income. It went fine for a while, but after a year or so their ads on TipTopTens.com stopped working due to a technical problem, so I switched to Ezoic.com which mainly uses Adsense, but also optimizes the ad placement and presentation on the site, especially when it comes to mobile viewing.

I do no advertising or promotion for the site, and I do not pay for any links. Due to Google changes over the past 2 years, traffic has gone down, and the site only has around $300/month in revenue (all from ezoic.com).

I have never tried selling sponsored posts, but that could be a good source of revenue for the new owner.

It also used to make around $100/month from nrelate.com ads, but that income is now almost zero. I am not sure why, but the new owner could fix this.

I pay $250/month for a writer to post all the articles. I do not do anything myself to run the site, it is all automated.  I pay the writer around $25 per article, but many similar top10 type sites pay their writers as little as $5 for these type of articles, so the new owner could easily bring this costs down to $50-$75/month.

Other than posting the new articles to Facebook and Twitter (this is done automatically via a plugin), I do no promotion at all for the sites,  so the new owner could increase traffic significantly by doing SEO work and additional social media promotion.

The screenshot of the ezoic.com ad stats I posted shows no traffic/income for March/April/May of this year because during that time I was switching hosting companies, and the site worked fine, but it was easier not to use ezoic.com during the move because they cache the pages and need to know the source IP of the original server, and I thought I might need to try a few different hosts so it was easier just for me to use Casalemedia.com ads during that time. Those ads made $50-$75/month, but were not optimized at all.

I have it hosted at Godaddy.com Wordpress Managed Hosting ( http://www.godaddy.com/hosting/wordpress-hosting.aspx ) which costs $19.95 for up to 5 sites. This is not standard hosting, it is managed hosting, which means they handle Wordpress upgrades, security, and they do automatic backups for you. I have been on it for 4 months and have had no problems at all.

If the site loads slow for you, that is because I am using ezoic.com. They cache it and server it from their servers, replacing my ads with their ads and also reformatting the site. Since they cache it, I am not sure why it loads so slow, but that could be fixed. All it would take to for me to switch it back to the original version would be for me to switch the DNS for the domain to point to my Godaddy server instead. I am not under contract with ezoic.com, I can switch at any time.

I am selling TipTopTens.com because I run over 300 other sites (see the list at http://www.impulsecorp.com/websites ) and I have no luck at all with advertising/promoting any of them. They all just get natural traffic from the search engines.  But, a site like TipTopTens, with over 1300 unique articles, could get so much more traffic if it was in the hands of somebody who could promote it well. When it was making $2500/month for me, doing nothing worked fine, but now that it barely makes a profit, more work on it is needed.

Also, because I run a big company and am in the USA, I run the risk of lawsuits with any site I own. Recently, I have had some problems with these article type sites (I own several of them), although not specifically with tiptoptens.com.  When I bought these sites, they all had articles where the images were copied from other sites. A year ago I changed all the new articles to instead load the image remotely, but more importantly have a text link back to the original source site of the photo to give them photo credit. The problem though is that I can't do this for the old articles, because I don't know where the images came from.

In the past few months I have had several threats of lawsuits over the use of images of like these. One case I settled for $175 and the other for $1800. I have no knowledge of any specific images on TipTopTens.com that are copyrighted, but it is a risk. There are 3 possible solutions to this problem:

1.Keep all the old articles, but delete all the images in them. That should not have too much effect on traffic, since the article urls and text content would not change.

2. Delete all the old articles.

3. If you live outside of the USA, you probably don't have to worry as much about copyright lawsuits, so you could settle any for a lot less money.

I also have 13 other Wordpress sites I would include along with the sale of TipTopTens.com, because they all pretty much the same problem, which is that I do nothing at all to promote them

PopTens.com (300 visitors a day, $25/month income - I paid $5000 for it in 2012. I bought it from the same person who sold me TipTopTens.com. It has 314 unique top 10 type articles.

TopTensThings.com (150 visitors a day, $25/month income) - I paid $10,000 for it in 2012. It has 329 unique top 10 type articles.

WeirdlyOdd.com (500 visitors a day, $25/month income) - I paid $3510 for it in 2012, see https://flippa.com/2731965-popular-blog-pr3-seo-optimized-all-social-profiles-included . It has 301 unique list type articles.

Getitcut.com (makes around $100/month from Adsense) - I paid $1000 for it in 2012. It has 177 unique postings. I paid $1000 in a deal I made after the auction closed at https://flippa.com/2738546-profitable-home-design-blog-pr1-seo-optimized-easy-earn-up-to-290-m

The following sites don't have much traffic or income, but they are all sites that have lots of content and have been online for 1-4 years:

Skinerrors.com - I paid $700 for it in 2012, see https://flippa.com/2738550-skin-errors-solution , but I added a huge amount of custom written articles to it. It now has 753 unique articles.

NothingExpensive.com - 76 unique postings
FilmsIndex.com - 156 unique postings.
ListCrunch.com - 40 unique postings
Designgrenade.com - Around 40 unique postings

Site Info

Site Established ? January 2011
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 29 December 2010
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 9,140
MajesticSEO Inbound Links ? 256,847
SEOmoz mozRank ? 5.6
Alexa Rank ? 201,196
More info: SEOmoz and SEMRush


stonepepe ( | $1.97K )
Wed, 16 Jul 2014 22:29:49 AEST


what Google Penalty hurt your site? is this a sitewide penalty?


Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Wed, 16 Jul 2014 23:06:59 AEST

@stonepepe - I don't think there are any Google penalties against the site. I checked for a Google penalty or sandbox at http://pixelgroove.com/serp/sandbox_checker/ and it says there are none. I assume traffic has gone down because of the various Google algorithm changes.
Organic traffic from Google is still the largest traffic source for the site.

Px48x48 avatar 1396434674.2898533be6f246c444.81598146
markus_maximus ( | $2.7K )
Thu, 17 Jul 2014 20:05:01 AEST

Do you also own the BlogSpot blog that seems to have copied some of the articles (e.g. http://tiptop10ten.blogspot.com/2012/09/top-10-weirdest-sports-in-olympics.html )?

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Thu, 17 Jul 2014 20:28:07 AEST

@markus_maximus - I emailed the previous owner now about that site. I assume they illegally copied it from TipTopTens.com. Here's another blog like that I just found now by doing a Google search of some of the text in one of the articles from 2012:

Sites like that may be hurting the SEO for tiptoptens.com. This is yet another reason a new owner could increase traffic to the site. I have dealt with this in the past by emailing the owner of the offending site telling them to take my articles down or I will get their site shut down for illegal copyright infringement. If they don't respond, you can contact their webhost and also report them to Google at https://www.google.com/webmasters/tools/dmca-notice?pli=1&&rd=1 and Google will de-index them. If they run Google Adsense ads, you can also report them at https://support.google.com/adsense/bin/request.py?hl=en&contact_type=violation_report&rd=2 for Adsense violations (using illegally copied content violates Adsense rules).

I have not looked for sites that copy my articles though in the past 2 years, even though I am sure there are some. That alone could be the major cause of the decrease in traffic to the site over the years.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Thu, 17 Jul 2014 21:28:28 AEST

The previous owner of the site said he never heard of http://tiptop10ten.blogspot.com/2012/09/top-10-weirdest-sports-in-olympics.html and that I should report them.

Px48x48 avatar 1404474471.859653b69467d1e0e6.07777235
SproutLabs ( banned )
Wed, 23 Jul 2014 19:40:09 AEST

Hello borgos,
Can you provide me access to analytics ?
I want to have a look at how bad the site is hurt.
my email ID for anaytics is [email protected]

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Thu, 24 Jul 2014 01:38:39 AEST

@SproutLabs - I added you now to my GA. It was a steady decline in traffic over time.

webpaid ( | $29.8K )
Fri, 25 Jul 2014 23:44:11 AEST

Is the site banned by adsense? I read you are using ezoic but why not adsense directly?

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Fri, 25 Jul 2014 23:50:33 AEST

@webpaid - No, none of the sites are banned by Adsense. I am using Ezoic.com because they offer website ad optimization, especially for mobile viewing. I get 100% of their ad revenue, they don't take any of it. I am not sure if it makes any more than when I used Adsense directly, but it can't hurt me to use Ezoic.com. It is very easy for the new owner to stop using them though. You just switch the DNS from using ezoic.com DNS to use the DNS of your own server instead. Ezoic.com does not host the sites, they just host a copy of them (a cached version).

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Fri, 25 Jul 2014 23:52:21 AEST

If somebody does want to remove all the images from the sites, or at least all the images from over a year ago (that is when I started loading the images remotely and giving link credit to the original source for them). There are lots of easy ways to delete the images, such as

If I don't sell the sites, That is what I plan to do. The images are not only one reason I want to sell the sites though, because even aside from that problem, the main problem is that with over 3300 unique articles, these sites should be getting a lot more traffic, so they need an owner who can properly promote and monetize them. Even just selling guest postings would add a large amount of extra income to the sites.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Fri, 25 Jul 2014 23:55:30 AEST

Also, the vast majority of the ezoic.com ads are from Adsense, so if any of the sites were banned by Adsense, then there would be hardly any ezoic.com income since without Adsense the ads won't pay much. The 4 sites I am using ezoic.com on are:

- Eric

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 04:04:41 AEST

I want to add 2 comments:

1. When I bought all these sites 2 years ago, they were bringing in around $6000/month (Over $5000/month profit) so that shows the potential they have if the new owner can get traffic back up to those levels.

2. I spent around $15,000 to add content to these sites over the past 2 years. TipTopTens.com for example was updated daily with a new article up until around a month ago, when I decided to change it to adding an article every few days. So far that change has not caused a decline in traffic. None of the traffic decline in the past 2 years was due to a lack of new content being added, as I kept the same schedule the previous owners did, and in some cases I added content even more frequently.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 04:08:16 AEST

Also, I will have my programmer/server admin help the buyer with moving all the sites to their server. There may also be a way to transfer them directly to another Godaddy account, I have no idea, but it would easy to check. The same programmer/server admin who did all the work for me when I bought these sites to move them to my server (and several other server changes since then) would be the one who would move them to your server for you, so he is an expert with these sites at this point.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 04:19:37 AEST

By the way, Godaddy is currently offering a special reduced price on their Managed Wordpress Hosting where you would be paying only $29.99 instead of the $69.99 I currently pay them (I already have a Managed Wordpress Hosting account with them, I can't get this discount). See more info at http://www.godaddy.com/hosting/wordpress-hosting.aspx . They automatically update Wordpress for you, handle all security issues, and do free nightly backups. They also have built-in caching on their server, which is very very important for Wordpress hosting. Because their caching is built-in I don't use Wordpress caching plugins (these are available for free) but if you move the sites to another server you should install the caching plugins to make the sites load faster.

The seller deleted a comment from borgos ( | $162K )
Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 04:48:55 AEST

I made a typo so I deleted the last comment. Here's the corrected one:

If the buyer pays the escrow.com fee, I will also throw in this Wordpress site that I paid $500 2 years ago for: http://promoteyourlife.com
It has 157 postings (unique articles). See the info on that sale at https://flippa.com/2740082-thriving-personal-development-hub . It does not come with the social media accounts, because those are run by the guy who sold them to me, but those help drive traffic to the site. I am not sure how much traffic it gets, but not much. It has not been updated with new content since I bought it.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 05:27:35 AEST

If the buyer paid the escrow.com fees, I will also throw on 2 more sites:

1. Mypopulargames.com - I paid $400 for it:
Facebook page: http://www.facebook.com/mypopulargames (380 Likes)
It does not use Wordpress, it uses the AV Arcade script from http://www.avscripts.net/avarcade/

2. Bigadventures123.com - I paid $600 for this site in 2012. It does not use Wordpress, it uses Joomla. I think the content is unique, but I have not updated it since I bought it.

Neither of these gets much traffic, but that is because I have done nothing at all with them since I bought them.

chosendomains ( | $16.3K )
Sat, 26 Jul 2014 05:48:13 AEST

I have been going to tiptoptens.com for the last couple of hours and all that shows up on the homepage is ads. Is the problem caused by Ezoic? I have had my webmaster in another location check and the same thing is happening for her. I have never seen this happen before. Can this be fixed easily? Same thing on my Iphone just ads. Can you verify that this will be fixed before transferring to whoever wins the auction? I searched the site last night and early this morning and it was working perfectly.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 05:52:18 AEST

@chosendomains - That is very strange. Yes, I am 100% sure it has to do with ezoic.com caching. The site loads fine for me, I just tried it at http://www.tiptoptens.com . I reset the ezoic.com cache now, so that might help. I will disable ezoic.com for it now also, but that may take some time for you to see the change, since I need to change the dns back to the Godaddy server and dns changes in general take time for visitors to see.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 05:53:38 AEST

This is another example of why these sites need somebody running them who pays attention to them more. I run so many sites I can't visit them all every day or week to see if there are problems. I guarantee the tiptoptens.com is fine though on the Godaddy server, as I am looking at it now in the Wordpress admin system and all the content is there.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 06:02:38 AEST

I switched these 4 sites off of ezoic.com now, so they are served directly from my Godaddy.com hosting account:

But, it might take up to a few hours for people to see the change.

chosendomains ( | $16.3K )
Sat, 26 Jul 2014 06:05:20 AEST

@borgos It is working again on my side.

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 06:09:26 AEST

@chosendomains - Ezoic.com parses the site to grab the content, and then put it in their format with their ads on it. Sometimes there could be an issue with it not finding the content correctly. Or, maybe it is a temporary bug on their end for all sites they work with. I have been using them since October 2013 and have not had any significant problems (that I know about). The traffic/income stats they show always seem steady, and that is how I tell if there is a problem (a big drop in traffic/income indicates a problem).

Px48x48 avatar 1441414172.947255ea3c1ce73e96.45169348
borgos ( | $162K )
Sat, 26 Jul 2014 06:11:06 AEST

The 2 article writers I use for the sites would love to stay on with the new owner and keep writing articles, so I will give the buyer their contact info.

The Seller
Px140x140 avatar 1441414172.947255ea3c1ce73e96.45169348 borgos Super seller badge Eric Borgos
65 transactions totalling $162,287
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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