The website is a content-driven platform that leverages Tumblr for sharing tattoo-related ideas and imagery. The site, monetized entirely through Google AdSense, primarily receives organic traffic from search engines and social media, notably Google and Facebook. It quickly ascended the search rankings, becoming the second-ranked site for "tattoo quotes" on Google recently, which significantly enhanced its traffic and revenue as reflected in its financial reports. The site requires minimal upkeep, with just about an hour per day devoted to sourcing new content. Financial records for the year from June 2013 to May 2014 show gross revenue of $9,118, operating expenses of $66, and a net profit of $9,052. Recent months observed robust monthly net profits averaging $1,810, indicating steady growth. The site records over 290,000 unique visitors and more than 1.6 million page views during the same period. The platform's audience is mainly young women aged 18-24, interested in tattoos. Its business model is simple, with revenue generated from AdSense advertisements while maintaining low expense levels due to minimal recurring costs like domain renewals. The site promises considerable growth opportunities, especially through enhanced traffic and click-through rates following recent theme updates. The existing owner is selling due to burnout and a desire to pursue non-web-based endeavors but is willing to provide support post-sale. There are also opportunities to integrate mailing lists and social media accounts related to the site into future marketing strategies.