An online photo-printing service enables users to print Instagram photos for $0.25 per picture, utilizing Instagram’s API and offering direct computer uploads. The business process is streamlined in three steps: selecting photos, choosing quantity, and checking out. Half of the customers use mobile apps for iOS and Android, while the rest use the website. The business model relies entirely on product sales with a minimum order of 12 prints and offers free shipping for orders of 100 or more. The average order consists of 50 prints, totaling $12.25. The owner dedicates 5-10 hours weekly to fulfill responsibilities contingent on order volume.
Financially, from May 2013 to April 2014, the business achieved a gross revenue of $43,049 with net profits of $41,209 after expenses of $1,840. Monthly averages indicate a revenue of $3,587, expenses of $153, and a net profit of $3,434. Traffic analysis shows 25,033 unique visitors and 58,740 page views, primarily from the U.S., Canada, and the U.K., with organic search and direct traffic as top sources.
Assets in the sale include a website, mobile apps, social media accounts, and 9,000 customers' data. Inventory is minimal, with supplies stored on-site. Marketing involves basic SEO, some paid Google Adwords campaigns, and a small display ad. Operations require managing print and shipping processes, engaging with customers via email support, and maintaining profit margins between 50%-60%.
The owner spends less time promoting due to other projects and offers post-sale support. Growth potential exists through SEO, partnerships, and introducing new product sizes. Competitors include other Instagram printing services, though this service is cost-effective and offers unique print sizes.