The business for sale includes a domain previously valued at $2,500, a custom-built web application, and a fully established business with over 600 users. Additionally, it comes with a non-branded WHMCS license and a well-designed SaaS platform. The application features follower and engagement statistics, automated content curation, and algorithm-driven engagement recommendations, primarily for Twitter, with provisions for integrating Facebook and Google+ APIs using provided PHP client classes. The software was developed using a custom MVC framework with over 60,000 lines of documented PHP5 and MySQL code, integrating SMARTY for views. It features a responsive design based on HTML5/CSS3, Twitter Bootstrap, and incorporates various JS libraries and AJAX. The WHMCS internal API is integrated for billing and support, and all traffic is generated organically, with potential for PPC advertising. The seller's primary business focus, an inbound marketing agency, is growing rapidly, necessitating the sale of this project, which has generated approximately $10,000 this year. The vision for the buyer is to scale the application to compete with enterprise social media analytics companies but at a fraction of their cost. The seller emphasizes the potential for significant growth within this niche market, aided by neat prospecting and content curation features. Operational costs are minimal, estimated at $100 for processing fees and $10 monthly for hosting, with maintenance involving basic updates and minimal user support. The seller encourages the buyer to expand and compete with larger, VC-funded social analytics applications.