An established website with significant potential, boasting hundreds of thousands of pages indexed by search engines over more than eight years, currently garners approximately 20,000 unique visitors daily. Despite the challenge of parting with it after all these years, the decision to sell arises from the owner's involvement in larger projects, leaving insufficient time for its development. The site is monetized through platforms like Adsense and Tonefuse, with other monetization avenues remaining unexplored.
The website relies on user-submitted content, and a third-party licensing service is used to manage content agreements. This service offers an API to access the latest industry content, though it remains unimplemented due to time constraints. The fee model for this licensing service includes a percentage of earnings, protected under a non-disclosure agreement. Prospective owners have the opportunity to negotiate their own licensing terms, as alternative services are available.
In terms of statistics, the site has a significant search engine presence with 470,000 indexed pages and sees 775,000 page views each month. There are 86,000 user accounts, although the majority are inactive. Traffic sources are diverse, with 26% from Google, 15% direct, 10% from Bing, and 8% from Yahoo. This data reflects the website's strong foundation and potential for further growth and development under new management.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More