The website, initiated in 2005, specializes in covering industry news and boasts almost 400 product pages, including over 100 detailed reviews. It features contributions from several volunteer authors, ensuring unique content. The site enjoys a significant following, with over 12,000 RSS subscribers and experiences a noticeable increase in traffic during holidays. Its monetization strategy includes AdSense, Amazon Associates, CJ, and various affiliate programs, with a video attached to demonstrate sales from Amazon and CJ over the past year.
The website is built on WordPress and hosted on a specialized platform, utilizing a customized Genesis theme. It has maintained security integrity, never encountering malware issues or Google penalties. The sale package includes the domain, a Twitter account with 2,600 followers, and a Facebook page with over 500 likes. The current owner offers transitional assistance, with negotiable involvement time.
After managing the site for over eight years, the owner is pursuing new ventures, prompting the sale. Initially, the site focused on handheld and auto GPS products, popular during its inception, but is now branching into rapidly growing areas such as fitness, mobile, tracking, aviation, marine, and drone technologies. It requires an energetic individual to harness its authority status and numerous page-one rankings to expand into emerging GPS niches. Interested parties can connect via social media platforms associated with the site.