Established in June 2008, a WordPress theme business initially thrived through word-of-mouth marketing. However, a loss of passion for creating and maintaining WordPress themes has led to a steady decline in sales. Currently operating as a subscription-based theme shop, it also offers individual themes on the WordPress.com platform. The business comes with a collection of 30 current and retired themes, along with assets on WordPress.com, including three existing themes and one pending review. Additional assets include a social media account with 1,880 followers and an email subscriber list of 14,320. The original goal for the business was to generate $500,000 per year, a target it once achieved under passionate management. The founder hopes to see the business revitalized by a new owner with the enthusiasm and dedication to restore its former success. The founder is willing to assist with the transition process for up to one month to ensure the smooth operation of the business under new ownership.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More