press75.com

Website for sale

Auction ended unsold
Ended 359 days ago
$
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PR 6 Site with 13,621 uniques/mo making $5,268/mo selling WordPress themes

At a glance ?

Touch a value for a description

Google PR
6/10
Site Type
Content
Platform
Word​​Press 3.8
Site Age
6 years

Traffic ?

Page Views
47,793
Unique Visits
13,621

Financials ?

Gross Revenue
$5,268
Net Profit
$4,968

Traffic ?

Uniques Page Views
Mar 14 12,125 42,088
Feb 14 12,918 44,354
Jan 14 15,820 56,938
Dec 13 13,057 48,081
Nov 13 17,404 67,256
Oct 13 21,249 81,908

Traffic Health ?

Pages / Session
2.96
Avg. Session Duration
00:02:04
Bounce Rate
45.68%

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 6 Months Claimed Revenue and Profit

Revenue Costs Profit
Oct 13 $16,729 $300 $16,429
Nov 13 $12,522 $300 $12,222
Dec 13 $9,821 $300 $9,521
Jan 14 $7,225 $300 $6,925
Feb 14 $4,914 $300 $4,614
Mar 14 $3,665 $300 $3,365

Seller's Notes

Press75 was establish as a WordPress theme business in June of 2008. My passion for WordPress themes and the WordPress theme marketplace has run dry which has resulted in a steady decrease in sales without consistent maintenance and new product. Press75 has always been a word of mouth business without marketing of any kind. Press75.com currently runs as a subscription-based theme shop but includes WordPress.com themes as well which sell individually on WordPress.com. I'm including Press75.com (all 30 current and retired themes), WordPress.com assets (currently 3 themes & 1 new submitted for review), the Press75 twitter account (1,880 followers), and MailChimp email subscriber list (14,320 subscribers). I'd love to see Press75 restored to the $500k/year business it once was by a new owner who has the passion required to make that happen. I'd be happy to spend a maximum of 1 month helping with any transitions required to run the business.

Site Info

Site Established ? June 2008
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 9 January 2008
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 203
MajesticSEO Inbound Links ? 6,763,520
SEOmoz mozRank ? 7.25
Alexa Rank ? 46,145
More info: SEOmoz and SEMRush

Comments

Noavatar
muchousers ( | $5.14K )
Tue, 15 Apr 2014 10:14:44 AEST

any traffic and revenue proof?

Px48x48
cmswood ( | $1.1K )
Tue, 15 Apr 2014 10:39:23 AEST

Proof of revenue and traffic?

Noavatar
mra13 ( | $2.42K )
Tue, 15 Apr 2014 23:45:41 AEST

Can you please provide verified google analytic data by any chance?

Px48x48
tbranley ( | $407 )
Wed, 16 Apr 2014 04:43:51 AEST

Why has revenue dropped consistently and dramatically from $30k to $5k?

Noavatar
wooha ( | $36.5K )
Wed, 16 Apr 2014 05:43:09 AEST

How much does it cost to provide the constant tech support needed for purchasers of your themes?

What about marketing/affiliates?

Px48x48
concarnie ( | $339K )
Wed, 16 Apr 2014 05:46:13 AEST

Do you think the revenue has dropped due to the higher number of outlets marketing the same products today with greater exposure and a larger range of themes being offered.
Could you please provide verified google analytic data.

Px48x48
circa75 ( new )
Wed, 16 Apr 2014 07:20:47 AEST

@concarnie The revenue drop is almost exclusively due to my interest level over the last 2 years. Without new themes, marketing and customer engagement, the decline in sales is as expected.

Px48x48
circa75 ( new )
Wed, 16 Apr 2014 07:21:16 AEST

@wooha The current support load is about 30 minutes per day.

Px48x48
circa75 ( new )
Wed, 16 Apr 2014 07:21:43 AEST

@tbranley The revenue drop is almost exclusively due to my interest level over the last 2 years. Without new themes, marketing and customer engagement, the decline in sales is as expected.

Px48x48
circa75 ( new )
Wed, 16 Apr 2014 07:22:22 AEST

@mra13 The Analytics data here is verified (obtained directly from Google Analytics).

Noavatar
mccooey ( | $351K )
Wed, 16 Apr 2014 08:55:38 AEST

revenue proof?

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wpstudio ( | $1.36K )
Wed, 16 Apr 2014 09:03:54 AEST

If you need revenue proof, I'm not sure you understand Press75 and its impact and presence in the greater WordPress community over the past 6 years. It is a proven and dedicated community over at Press75 that Jason has built over the years.

Noavatar
FiL ( | $223K )
Wed, 16 Apr 2014 10:04:00 AEST

@wpstudio I don't think you understand how things work around here. If your serious about selling the site you need to provide revenue proof.

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wpstudio ( | $1.36K )
Wed, 16 Apr 2014 10:07:31 AEST

@FiL I'm not selling any site. I just have known about the site and the community for many years.

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concarnie ( | $339K )
Wed, 16 Apr 2014 10:07:36 AEST

@wpstudio wpstudio,I am not sure of your association or interest here, but I feel mccooey's, mine and other members question of revenue proof is a valid one.
Because one has achieved great exposure in the Wordpress community market place,this does not nessessarily mean Press75 have been making a profit.

Px48x48
wpstudio ( | $1.36K )
Wed, 16 Apr 2014 10:35:08 AEST

@concarnie @FiL Ignore me, I had misinterpreted some information someone passed to me on Twitter about this auction and had posted before I read everything.

Noavatar
muchousers ( | $5.14K )
Wed, 16 Apr 2014 13:16:05 AEST

@circa75
i still dont see any traffic or revenue proof.

Px48x48
circa75 ( new )
Wed, 16 Apr 2014 13:56:56 AEST

@muchousers The traffic mentioned in the listing was pulled directly from Google Analytics during the process of creating it. Not sure what more proof you need.

Regarding proof of income, I'm not sure what you're looking for? A screenshot? Actual bank statements? Never listed anything on Flippa before, so I'm not sure what the protocol is for "proof of income".

Px48x48
circa75 ( new )
Wed, 16 Apr 2014 13:57:11 AEST

@muchousers Regarding proof of income, I'm not sure what you're looking for? A screenshot? Actual bank statements? Never listed anything on Flippa before, so I'm not sure what the protocol is for "proof of income".

Px48x48
concarnie ( | $339K )
Wed, 16 Apr 2014 14:00:51 AEST

@circa75 Can you please verify your traffic and proof of income via Flippa on your seller settings.
Thank you

Noavatar
muchousers ( | $5.14K )
Wed, 16 Apr 2014 14:02:27 AEST

@circa75
there are no google ananlytics reports attached to this listing. paypal processing statements would be great. video proof of paypal would be even better.

Noavatar
Jafar ( suspended )
Wed, 16 Apr 2014 17:13:46 AEST

Do you use any affiliate system?
How about income from wordpress.com

Noavatar
davidperel ( new )
Wed, 16 Apr 2014 19:30:22 AEST

@circa75 I am curious about your WP.com revenue. Can you should more light on that?

Noavatar
Wed, 16 Apr 2014 23:40:39 AEST

Hey there Jason, What about the shop infrastructure? What SW do you use? Thanks.

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circa75 ( new )
Thu, 17 Apr 2014 02:11:56 AEST

@Jafar I don't offer an affiliate program at this time. About 50% of the income reported here comes from WP.com.

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circa75 ( new )
Thu, 17 Apr 2014 02:12:12 AEST

@concarnie Working on it.

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circa75 ( new )
Thu, 17 Apr 2014 02:14:44 AEST

@muchousers When you create a listing on Flippa, the traffic is verified directly from analytics. See "Verified Traffic" in the sidebar of this listing.

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circa75 ( new )
Thu, 17 Apr 2014 02:15:13 AEST

@davidperel About 50% of my revenue comes from WP.com.

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circa75 ( new )
Thu, 17 Apr 2014 02:16:08 AEST

@juanfraa@gmail.com I use Restrict Content Pro for memberships and PayPal to accept payments.

Noavatar
Stidge ( | $6.74K )
Thu, 17 Apr 2014 05:17:52 AEST

Hi @Press75,

I was surprised to see your site here, though you said in an interview you had other plans so I understand. I am really interested to put my passion in press75 but it would be good if you can proof the following info with us

- subscriber list ( maybe a report so that we can see a ration who reads and who don't)
- google analytics report
- income :paypal or other payment processor reports

Kind regards,

Px48x48
CyberChimps ( new )
Thu, 17 Apr 2014 07:39:12 AEST

Are you accepting payment plans or just cash up front?

Noavatar
socialnetwork19 ( | $105 )
Thu, 17 Apr 2014 20:15:11 AEST

Hi
Can you share Paypal payment screenshots?

Px48x48
circa75 ( new )
Fri, 18 Apr 2014 13:18:12 AEST

@CyberChimps An upfront payment would be preferable.

Noavatar
muchousers ( | $5.14K )
Sat, 19 Apr 2014 02:12:39 AEST

Yikes.. $1300 Revenue last month :O declining fast.

Px48x48
circa75 ( new )
Sat, 19 Apr 2014 02:18:10 AEST

@muchousers That's just for WordPress.com and doesn't include sales on Press75.com.

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barthook ( new )
Wed, 23 Apr 2014 08:59:02 AEST

First of all, I am sad to hear you are selling. I was a customer of yours in the early years. That being said, I definitely know the potential. I have a few questions though:

1 - Are the themes (current and past) exclusively sold on press75.com and wp.com?

2 - How many of the themes have been tested to work on WP 3.8+?

3 - Where are you currently hosting the site and what are the monthly costs?

4 - Are you leaving the WP theme business altogether or would you be a competitor again in the near future?

Thanks for your time.

Bart

The Seller
Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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