The text outlines the history and current state of a WordPress themes website established between 2010 and 2011. Initially managed by four developers, the platform faced difficulties until one took control, leading to a monetization strategy that involves selling access to exclusive content and support services, specifically targeting two customer groups: those interested in exclusive themes and those needing support for free themes. Revenue has fluctuated over the last year, peaking at $3,570 in one month but declining to $560 in recent months due to neglect and the absence of new offerings. The site operates with a number of technologies, including WordPress, GravityForms, and s2Member Pro, and offers a unique affiliate program with a 70% commission, currently limited to selected affiliates. The site incurs several expenses, including PayPal fees, hosting, and domain renewal, with additional costs for customer service and product development if the owner is not a developer. The current owner offers to stay on for one year to provide customer support and update themes as needed. The site and assets, including domain, content, and social media accounts, are available for purchase due to personal reasons, specifically the owner's wife's medical bills, prompting the sale. The owner expresses readiness to assist in the transition process for prospective buyers, ensuring a smooth handover through familiar transaction methods.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More