A California-based, venture capital-backed start-up, which purchased a website in early 2012, is now planning to sell it as part of a broader strategy to divest from website ownership. Over the next year, the company intends to sell off multiple sites as they no longer align with its business model. The website in question has performed well, showing consistent and growing earnings mainly from organic search traffic driven by a variety of generic keywords. It experiences seasonality, with the peak months approaching soon, and reported earnings of nearly $6,000 in April of the previous year. Revenue is primarily generated through ad networks, transitioning recently from Adsense to Google Ad Exchange. The website runs on Linux, using primarily HTML with some PHP, and prospective buyers will need to transfer the site to their own hosting. The website is integrated with a core technology platform that dynamically adjusts its layout, and buyers have the option to continue using this program after the sale. However, the original site files will be provided, allowing for independent hosting. The sale will be conducted securely through an escrow service, with the buyer responsible for related fees and required to execute a standard sale agreement.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More