A men's fashion and style blog, known for promoting its own products, is up for sale. The sale includes several domain names hosting info-products and a video course. These resources have helped the current owner, who purchased the business in 2013, achieve stable revenue and traffic levels. Despite minimal SEO efforts, the site's traffic is predominantly organic. To maintain growth, it is advised to publish 1-2 articles weekly, which can be outsourced. With annual revenues over $26,000 and net profits exceeding $22,000, financials appear robust. Growth avenues include expanding into e-commerce and utilizing social media for visitor acquisition.
The business operates on an information product model, leveraging newsletter subscriptions to offer targeted sales of an ebook and membership course. The average customer is primarily from the U.S., aged between 20 and 35. Besides multiple websites, the sale includes social media accounts with substantial followers, an email subscriber list, existing customer data, and content rights.
Operationally, the site requires about a day per week. Basic WordPress skills are needed for maintenance. Although customer queries are low, they require attention. The competition is notable, with other sites offering aggressive marketing strategies. However, this business distinguishes itself through unique and high-quality content.
Overall, the business presents a low-cost opportunity to capitalize on existing traffic and revenues, with several avenues for growth through community engagement and product diversification. Live revenue verification is available to prospective buyers.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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