The online classifieds site specializes in second-hand wedding dresses in Australia, categorized by major cities, with 375 dresses currently listed. Launched in January 2013, the site has seen consistent growth in both traffic and monetization, operating largely on a passive income model. Website traffic is primarily driven by search engine optimization (SEO) and high rankings in Google searches for related keywords. Further growth potential is identified through content marketing, link building, and advertisements. Monetization is achieved through two main methods: Google AdSense and listing fees. AdSense generates an average of $61 per month, with specific monthly earnings verified from May 2013 to February 2014. Listing fees are set at $19.95 for standard and $29.95 for featured listings, contributing significantly to the site’s income with monthly earnings detailed from May 2013 to February 2014. These figures are in Australian dollars and do not account for PayPal fees. The website uses WordPress, providing a user-friendly content management system (CMS) for easy customization and updates. Additional assets include a Facebook account with 427 fans and a Mailchimp mailing list with 607 subscribers. Transactions are handled through PayPal or Escrow. The owner is selling the site to pursue other projects and invites potential buyers to reach out with any questions.