The business offers a unique WordPress plugin allowing users to easily create a professional dating site. Established over three years ago, it remains the only WordPress dating plugin available, eliminating the need for technical expertise. The plugin costs $199 per license and includes Android and iOS mobile apps priced at $129 each, with an optional installation fee of $59. Occasional sales are conducted to boost profits. With a customer base of over 1,000 and an average sale of 25 licenses monthly, the business holds a strong market position, with high search engine ranking for related keywords. The sale incorporates several websites and mobile apps relevant to the dating industry. The business is largely automated, requiring roughly two hours of daily management, which mainly involves handling emails and bug fixes. It has minimal competition in the WordPress dating plugin market, and the owner highlights the personalized customer service and consultancy for customizations managed through an external developer. Financially, the business has demonstrated stability with a total annual revenue of $64,847 and a net profit of $57,504 for the period from June 2013 to May 2014. Growth opportunities include finalizing the iOS app, marketing through paid channels, and developing an affiliate program. Exploring various pricing models, particularly for recurring revenues, is also suggested. The business model attracts primarily WordPress users interested in dating site creation. The current owner offers support and training post-sale and is open to a non-compete agreement.