An individual with five years of experience in affiliate marketing has decided to sell their weight loss blog. The blog, primarily monetized through affiliate marketing, promotes two key weight loss products: Garcinia Cambogia and a natural colon cleanse. These products are available as free trials, with customers only paying shipping, allowing the blog owner to earn commissions for each lead. The site, initially created in 2010, has demonstrated growth and is described as valuable for its brandable domain and age, which are advantageous for SEO and PPC network approval.
As part of the sale, the seller offers comprehensive support, including site transfer assistance, the creation of a marketing plan, and ongoing support for at least 30 days. Prospective buyers will have access to the seller's contact information for any required guidance. The blog's revenue primarily comes from advertising campaigns, with the seller having spent approximately $800 to $1,000 per month on traffic acquisition. Despite the cost, the substantial return makes it a worthwhile investment.
The sale includes the entire website, its content, advertising campaigns, marketing strategies, and direct support from the seller. The seller emphasizes that some information, such as affiliate and traffic networks, will only be disclosed once the transaction is secured for competitive reasons. The motivation for the sale stems from the seller’s desire to focus on other projects, with the possibility of more websites being offered in the future. The transaction is to be conducted through a secure payments platform to ensure safety for both parties.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More