The project began in July 2012, as a custom-built site often compared to the Spanish version of 9GAG. The developer has not updated the site since December 2013. It aggregates content like memes, without requiring knowledge of Spanish, from about ten reliable sources. The site is accompanied by four Spanish Facebook pages with over 11 million fans and a Twitter account with 4,400 followers. The primary revenue model is Google AdSense, requiring approximately three hours of work daily. Financially, the site has generated $44,906 in revenue, against $6,200 in expenses, primarily for a server and CloudFlare subscription. Since being left unattended in December 2013, the site has not received Facebook traffic. Key metrics include a bounce rate of 60%, average visit duration of six minutes, four pages per visit, and top traffic from Argentina, Mexico, Colombia, Chile, and Spain. Total visits amount to approximately 39.5 million, with significant first-time and returning visits contributing to over 152 million page views. The site boasts nearly 28,000 registered users. Motivated by a lack of time, the owner is selling the project, including the domain names, site data, Facebook pages, and Twitter account. The owner stresses that, while Facebook does not allow selling pages, the pages will be transferred with the site. Post-sale, the new owner will receive guidance on managing the site.