The opportunity for sale is an established online business specializing in a niche market of matrix-style sunglasses, featuring a primary domain and four related domain names. This internet retailer, operational for over 10 years, reports annual sales nearing $75K and is currently up for acquisition. The sale includes not only the domains but also website content rights, graphics, a hosting account, a Wordpress blog, and a significant customer email database containing over 5,000 contacts. The company requires minimal operational effort, approximately five hours a week, involving tasks such as responding to emails and phone calls and processing shipments. The business is attractive due to its simplicity, low competition, and dominant market position.
The website enjoys consistent traffic, with data available through Google Analytics, and performs well in Google search rankings for key product keywords. Although little investment has been made in PPC advertising, opportunities exist to increase traffic and sales through various channels, including eBay and Amazon listings, affiliate programs, and direct banner advertising. The business is positioned for growth, particularly by enhancing its affiliate network and content offerings. The seller is motivated to sell due to a change in personal priorities, aiming to pursue non-revenue generating activities as they approach retirement age. They emphasize the importance of adding content and potentially revitalizing the affiliate network for future business development. The business promises a net profit margin of approximately 50%, making it a potentially lucrative investment for the right buyer. The seller offers full inventory and transparency in the transaction, employing escrow services to ensure security and protect both parties.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More