Corset Connection is an online retailer established in 2001, specializing in high-quality corsets tailored for a diverse clientele, from men to women and bridal to goth styles. Operating from Portland, Oregon, 95% of their products are warehouse-shipped, with the remaining 5% dropshipped directly to customers. Despite its past appearances in prominent magazines and TV shows, the business has seen a decline in revenue recently due to stock shortages, reduced marketing efforts, and seasonal sales fluctuations. Key periods for sales typically span from March to June and September to November.
The business's revenue primarily arises from sales of steel-boned corsets and lingerie, with a net profit margin averaging 31% over the last year. Products are primarily sourced from eight suppliers located in India, the UK, and the US. Current operations take about 20-25 hours monthly for tasks like order processing and customer support, which have historically achieved high conversion rates.
Financially, the business earned $137,939.73 in revenue with a net profit of $42,872.85 from March 2013 to February 2014. Its traffic predominantly originates from the US, with direct traffic and organic search being the main sources.
The owner, preparing for university, is looking to sell the business. Future opportunities to boost the business include revitalizing connections with TV shows, enhancing social media engagement, investing in advertising, and improving email marketing strategies. Automation via BigCommerce and outsourcing customer support could also streamline operations, presenting a valuable opportunity for a new buyer to capitalize on this established online market presence.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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