Health Care is THE big topic.
Politicians are talking about it.
The news media are talking about it.
Business owner are talking about it.
Who isn't talking about it?
Lots of people (myself included) want information about
What better extension to give people information than .INFO?
It looks crystal clear in search results compared to something "brandable".
And that increased relevance means increased trust and increased clicks.
Take a second and look up "Self Insurance" online.
Google is FULL of paying ads.
AdWords suggests a CPC bid of $6.31 for these 2 words.
And Google reports 1,300 monthly exact searches for
Including long-tail phrases, that monthly search volume would be even higher.
When seen in AdWords, SelfInsurance.info is sure to draw clicks because it looks official and -- thanks to .INFO -- informative.
If you're running an SEM campaign for this service, then you stand a good chance of improving your Quality Score and lowering your average cost per click.
The reserve price here is negligible. So bid away!