An interactive online coloring book platform, launched in 2007, has established itself as a leading site in its niche, achieving a notable PageRank score and featuring prominently on search engines like Google and Bing for a range of key terms. The site offers an extensive collection of over 3,800 images available for coloring, attracting a significant user base with over 125,000 members who have collectively saved more than a million images. Over the last four years, visitors have colored more than 40 million images on the site. Expanding its reach, the platform introduced five apps for iOS devices in 2011 and subsequently, five Android apps were released in 2013, offering themed coloring experiences. The iOS apps included categories such as vehicles, holidays, animals, school themes, and fables and fantasy. The Android apps mirrored these themes, providing varied options for users on different devices. The website demonstrates strong user engagement as reflected in its Google Analytics statistics: the average visitor spends over five minutes on the site, browsing approximately 6.65 pages per session, with a bounce rate of 33.68%. The majority of traffic, 56.5%, comes from the USA, and 30% of visitors are returning users, indicating a loyal audience base.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More