‘Heel WIT’ is a webshop that has been offering high-quality bed linen, table linen, and kitchen linen for over five years. It also includes products like neoprene baskets, porcelain, cuddly toys, and jewellery from various designers, collectively referred to as ‘Beauties in White.’ The business comes with a strong marketing network and a robust customer base targeting a higher income demographic. The primary products are designed and managed by the founder, with manufacturing contacts in China and India available. Other distinctive products are sourced from 20 to 25 suppliers from fairs in Paris and Milan. Most website traffic is driven by Google and strategic SEO, with a marketing spend of around €100 monthly. The site also leverages Google Adwords and paid adverts on blogs, achieving a conversion rate of 4.5%. Regular newsletters to 1820 subscribers assist in maintaining turnover, generating between €800 to €1500 per mailing. Turnover details reveal a steady monthly income from the site of €3,000 to €4,000, supplemented by €30,000 to €35,000 from participating in fairs. The business's sales platform, developed using Ruby on Rails, provides robust design and technology support, accepting payments through multiple platforms. The founder is selling the business due to increasing design commitments. Included in the sale are the brand name, webshop design, customer list, and a Facebook page with 400 followers. Buyers in the Netherlands must account for 21% VAT; EU buyers need a valid VAT number to avoid extra charges, while buyers outside the EU are exempt.