This is a summary of a network comprising four websites focused on the Australian mining job sector. Acquired in February, the investment's returns exceed the initial costs within the first six weeks. The network includes email lists totaling 13,000 unique subscribers and social media presence with Facebook pages garnering 20,000 and 4,100 'Likes', a Twitter following of 283, and a Google+ audience of 293.
Currently, these sites receive most of their traffic through Facebook and email lists due to a decline in search traffic. The weekly "job list" updates are notably driving traffic spikes every Monday. Revenue is generated through a mix of AdSense, private advertisements, and affiliate marketing. The breakdown of financials reveals total expenses of $4,835.56 against a gross income of $11,984.86, resulting in a net income of $7,149.30. Advertisements mainly stem from training, traffic control, and marketing companies; with direct contact from these buyers to place ads, suggesting potential for further growth with an active advertiser engagement.
The monthly expenses include $149 for email list services and $25 for hosting. The Australian mining industry is a significant employment sector with increasing job opportunities projected, reflecting potential continued interest and traffic to the websites. While the current owner is selling due to new commitments, they express a willingness to retain the sites if their asking price is unmet, indicating the value and stable income provided by the network. A new owner with marketing expertise could leverage the existing assets to further expand and optimize the performance of these platforms.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More