‘Heel WIT’ is a webshop that has been offering high-quality bed, table, and kitchen linen for over five years. The product range includes designer items such as neoprene baskets, porcelain, plush toys, bath towels, tablecloths, handbags, paper products, and jewelry. Known as ‘Beauties in White,’ these products have established the webshop's reputation for offering exquisite merchandise. The business boasts a strong marketing network and a customer base of 1320, with an additional 1820 newsletter subscribers targeting individuals with an average to above-average income. The custom-designed linen accounts for approximately 50% of sales and can be acquired separately, with manufacturing contacts in China and India also available. The business generates traffic primarily through Google, SEO strategies, and paid advertising, resulting in a conversion rate of 4.5%. Monthly mailings to subscribers generate €800 to €1500 in revenue. During the third quarter, the webshop achieved a turnover of €11,397, with consistent monthly revenue between €3,000 and €4,000. Additional revenue of €30,000 to €35,000 comes from participation in various fairs. The webshop's technology includes a Ruby on Rails platform and ING Bank's payment processing services. The sale package includes the brand name, webshop design, customer database, supplier network, and support for three months. Recent interest in design projects, including international offers, has prompted the owner to sell the business to focus on other opportunities. EU buyers need a valid VAT number to avoid extra tax costs, while those outside the EU are exempt from additional VAT charges.