An individual is selling a fashion-focused online shopping and discount codes website that was initiated in March 2012. This site emphasizes discount pages for popular retailers. The content includes posts on sales, discount codes from various retailers, and product reviews, updated frequently, requiring about 3 hours of work per week. The site experienced peak traffic in December 2012 and has maintained strong performance since then, with an optimistic outlook for the upcoming holiday season.
The seller is transitioning interests to a more creative and photography-based project and believes a new approach could benefit the current site. The site currently relies on search engine traffic, rather than a personal following, which is advantageous for selling purposes.
Changes mandated by an affiliate program, which limits the types of discount codes that can be posted, have impacted some affiliate link performance. This site currently averages $363 per day in open commissions. Estimated monthly income is now $6,000, reduced from previous earnings over $10,000. Interested buyers must meet the affiliate network's criteria for regular, original content if they wish to maintain monetization through the same program. There are expansion opportunities in creating dedicated discount pages for other retailers.
Minimal SEO has been implemented, resulting in organic search engine rankings. The only expenses for the site include a domain name and hosting. The site runs on a Wordpress platform with a customized Genesis theme, known for being user-friendly and SEO-optimized. Buyers will receive the related Facebook page, which has garnered 342 likes.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More