A California-based, venture capital-backed start-up acquired a specific website in early 2012 to enhance its technology platform. However, within the next year or so, the company plans to divest this and several other websites, as they no longer align with its business model. The website in question has performed well, with consistent and growing earnings, primarily driven by organic search traffic through a selection of generic keywords related to small dog breeds. Initially, the site generated revenue through partnerships with a dog-centric ad network but has since shifted to primarily utilizing Adsense, supplemented occasionally by another ad service. The website is hosted on a Linux server and consists mainly of HTML with some PHP elements. Prospective buyers will need to transfer the website to their own hosting, with all necessary site files provided by the seller. The sale will be completed through an escrow process, with the buyer responsible for escrow fees. Additionally, the buyer must sign a standard sale agreement to finalize the transaction.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More