An online platform has been offering free blogger, WordPress, HTML5, and CSS3 templates for the past three years. Developed by an individual passionate about theme creation, the site serves as a directory for both premium and free themes, featuring a marketplace-specific customized theme with an informative dashboard for statistics. The owner is selling the platform to focus on a new company venture.
The site has not engaged in paid marketing; instead, visitors primarily come from theme footer links distributed across blogger and WordPress directories. The revenue from the site is minimal, prompting the decision to sell, and the owner is open to the highest bidder. The sale includes the domain name, custom themes, hosting if needed, and access to social media accounts.
Monetization opportunities for potential buyers include developing and selling new themes, running a subscription model, hiring developers to create content, or referring affiliate theme sites. The existing site is not monetized with adsense or affiliate links, as the owner has focused on community support and fun rather than profit.
The site enjoys solid search engine visibility for relevant keywords and has been featured by well-regarded review sites. The owner encourages prospective buyers with questions to reach out for more information. Visitors drawn by established credit links in template footers can access the site without additional advertisements or referral fees. Despite not providing specific financial details, the owner shares some public revenue claims and analytic data to support the site's value proposition in competitive theme markets.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More