The platform being sold is an online service enabling website owners and startups to receive screen-recorded feedback from users. This feedback is facilitated through a third-party web-based screen recording software, allowing real users to interact with a client's website and provide verbal feedback. New users receive an initial free test to experience the service, which includes an 8-15 minute screen recording of user interaction. The business then aims to convert these users into paying customers by offering discount codes for further testing services, priced between $10 and $15 per test. Discounts of 10% to 15% are available, and can be customized via the admin panel. Testers who participate are compensated based on a point system, earning between $1 and $5 per test, contingent on the feedback rating provided by website owners. Earnings can be cashed out once a tester accumulates at least $15. The total earnings from testers amount to $6,053 so far. Prospective testers must pass an initiation test focusing on clarity and the quality of the feedback they can provide. Currently, the service has onboarded 778 client websites, and although the exact number of paying customers is unknown, it's estimated that around 40 to 50 clients have paid for tests, with some returning multiple times. There are 5,733 registered testers, and the email list comprises 6,521 addresses. The owner seeks to sell the platform due to their full-time job commitments and desire to pursue other projects, believing the platform has potential for further growth under new ownership.