Established in 2009, a business specializing in WordPress themes and plugins has generated over $220,000 in sales. They offer three primary products: a responsive theme for ad placements, another for creating Silo-SEO-based websites, and a plugin for ad placement with features such as Google Analytics integration and mobile detection. This company is recognized in the WordPress Directory for commercial themes, adding credibility to potential buyers interested in expanding into the WordPress themes and plugins market. With the upcoming release of WordPress 4.0, the business is prepared with a test site that verifies compatibility with new updates.
The business model relies solely on sales of these three products, requiring approximately 10 hours per week for management, including customer support, product updates, and marketing. However, pursuing suggested growth opportunities like optimizing sales pages and affiliate marketing would demand significantly more time. Financial records from the past year show a gross revenue of $37,690 and a net profit of $31,651. The average monthly visitors reached about 72,542, with a significant portion coming from Google and the WordPress Directory.
Operations involve managing the membership system, customer support, and software updates, requiring familiarity with WordPress, membership scripts, forums, and web hosting services. The business maintains a primary customer base of internet marketers looking to monetize their websites. The sale includes various domain names, mailing lists, and customer databases, with the original founder offering post-sale support and a willingness to sign a non-compete agreement. Growth opportunities include enhancing marketing efforts and expanding the product range.